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House of jewellery b... • 21d
Should You Show Prices on Instagram? Pros & Cons for Jewelry Brands Deciding whether to display prices on Instagram can impact how your jewelry brand is perceived—and how well it sells. Here's a quick breakdown: ✅ Pros 1. Builds Trust Customers appreciate transparency. It shows you're upfront and reliable. 2. Saves Time No more “How much?” DMs—frees you and your customers. 3. Speeds Up Sales Clear pricing removes buying hesitation. 4. Attracts the Right Audience People self-filter based on your price point. ❌ Cons 1. Can Hurt Perceived Value Luxury items might lose their allure if pricing feels too transactional. 2. Fewer Conversations No price = more DMs = more engagement opportunities. 3. Pricing Complexity Harder if your jewelry is custom or varies by material. 4. Competitor Visibility Others can easily compare or undercut your prices. 💡 Best of Both Worlds? Use “Starting at…” prices Add pricing in Stories or Highlights Tag products with Instagram Shopping Invite DMs but reply fast and warmly Final Tip: If you’re selling luxury, lead with experience. If you’re selling volume, lead with clarity. Test both and see what resonates with your audience.
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