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LIKHITH
•

Medial • 25d

Zomato generated revenue from P**n sites!😵 Yes, Check this out ! ⬇️ It's 2015, Zomato struggled to earn revenue, therefore they implemented one Dark Trick. 🤫 The cost of running advertisements for Zomato was --> Meta: ₹17.5 per click --> Google ads: ₹23.5 per click --> P*** sites: ₹1.75 per click So they opted to go with p**n sites because clearly it was dirt cheap. The response was overwhelming; they received 200% more exposure and 20 times more responses than traditional ads. The funny part is that they ran advertisements just between 11 p.m. and 4 a.m. (iykyk). Later, they had to stop doing this because they received backlash and it was not a sustainable approach to establish a positive long-term brand reputation. The ads are so cheeky, I just can't add those photos to Medial.💀 Like + follow LIKHITH for more wild posts! & What do you think of these kind of marketing approach ?

56 replies75 likes

Replies (56)

Sayan Bagchi

Management | Fronten... • 24d

that's stupidly genius, now I'll do the same WISH ME LUCK

2 replies8 likes

Nawal

Entrepreneur | Build... • 24d

Ofcourse in start they wanted quick observation and there target audience is young gen mostly so where young generation goes for fun 💀💀 you know where ..

2 replies3 likes

Vishu Bheda
•

Medial • 24d

Marketing straight from the devil’s playbook 🤣🤣

1 replies5 likes

Anirudh Gupta

CA Aspirant|Content ... • 24d

Negative marketing at its peaks😂😂

1 replies2 likes

Aditi

🚀 • 24d

love it reminds me of the lady that teaches physics on p*rnhub because it paid better than youtube loll

1 replies1 like

Havish Gupta

Figuring Out • 25d

1 replies1 like

Shaurya Raj

Working On "NoSuga" ... • 24d

I wanna see them, any resources. can you please DM me that

1 replies

Anonymous 2

Hey I am on Medial • 25d

It might’ve worked in the short term, associating your brand with p*rn hubs is risky long-term. Like image these posts, if it gets viral.. It takes years to build brand trust and 3 seconds of bad PR to blow it up. Zomato got lucky it didn’t backfire harder. India's suvha a conservative market, won't be shocked if their shares tank

2 replies4 likes

Om Raut

"Entrepreneurial lea... • 24d

deepinder bhai toh lamba kel gaye 🙏🏻😭

2 replies2 likes

Pranav Kshirsagar

Working On Idea 💡💡 • 24d

zomato was so innocent that they thought people would need more energy..

1 replies2 likes

Anonymous 3

Hey I am on Medial • 24d

ganda hai par dhandha hai

1 replies2 likes

Akash Pandey
•

Richa Global Exports Pvt • 24d

what is the source...

1 replies2 likes

Piyush Ghosh

Till infinity • 23d

Bro knows the key to success☠️☠️

1 replies1 like

Mannan Baluvuri

Lifelong Learner • 24d

This is crazy! No words😂

1 replies1 like

Thatmoonemojiguy

A guy with a lot of ... • 24d

broo , how can I see those ads 🌝🤫

1 replies1 like

Aanya Vashishtha

Drafting Airtight Ag... • 24d

so wild man 😂

1 replies1 like

Mohit Kumar

Entrepreneur | App &... • 24d

Source?

1 replies1 like

Mohd Azzan

Hey I am on Medial • 24d

Allow me to do the honors , and spread the word then

1 replies1 like

Dr pradeep

Dr • 24d

There is no negative or positive publicity in reality.. it is PUBLICITY AT END.

1 replies1 like

Anonymous 1

Hey I am on Medial • 25d

People love to act shocked, but this was pure performance marketing hustle. If your CAC drops by 90% and conversions 20x, it’s not unethical, it’s efficient. It’s not like they were selling explicit content, just placing ads where the traffic was cheap.😂

1 replies1 like

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•

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•

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