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LIKHITH
•
Medial • 3m
Zomato generated revenue from P**n sites!😵 Yes, Check this out ! ⬇️ It's 2015, Zomato struggled to earn revenue, therefore they implemented one Dark Trick. 🤫 The cost of running advertisements for Zomato was --> Meta: ₹17.5 per click --> Google ads: ₹23.5 per click --> P*** sites: ₹1.75 per click So they opted to go with p**n sites because clearly it was dirt cheap. The response was overwhelming; they received 200% more exposure and 20 times more responses than traditional ads. The funny part is that they ran advertisements just between 11 p.m. and 4 a.m. (iykyk). Later, they had to stop doing this because they received backlash and it was not a sustainable approach to establish a positive long-term brand reputation. The ads are so cheeky, I just can't add those photos to Medial.💀 Like + follow LIKHITH for more wild posts! & What do you think of these kind of marketing approach ?
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