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Aarihant Aaryan

Stealth • 9m

Last few weeks I was thinking, If most people don’t make enough money in India, then how are companies making money? I started researching, and then I was curious to learn about revenue breakups in different businesses. Then I got the “AHA” moment as I spent more time on this by talking to a few people from different industries and investors - the insight became stronger. The “AHA” moment was - The business of advertisements. Before we deep dive in, understand that advertisements are not limited to Google ads, Youtube ads, or redirection to any websites - it’s much more than that. When you can’t make revenue from the consumer’s money, you will have to make money from the consumer’s time. The above is much more likely to happen in 3rd world countries or in places where time is not valued. People in India don’t mind advertisements, they are happy to watch ads for 10 minutes for 30 minutes of serial or listen to ads between every 4 songs. The advertisement business isn’t an exposure business, it’s a business of hope. I remember Kunal Shah saying, that every company will be a fintech company. Adding to that every tech company will be an Ad-tech company, they will have the business of ads involved - it will be a feature.

10 replies24 likes

Replies (10)

Paras Jadhav

Stealth • 9m

Bro can you provide case report for the following it would be helpful to understand indian businesses

0 replies2 likes

Paras Jadhav

Stealth • 9m

Well majority would not have survived as advertisement is good business but the target market does not have enough spending money then why would company spend corres for a market that loves free stuff and how can advertisement survice if no one is buying the product?

0 replies2 likes

Anonymous 7

Stealth • 9m

Yes they earn from our time

0 replies1 like

Anonymous 6

Stealth • 9m

Usually ad techs have one thing missing, the tech

0 replies2 likes

Anonymous 5
•

slice • 9m

Very few succesful ad-techs in India. 100 users viewing your ads in India pays nothing compared to 100 people viewing it in the US.

0 replies1 like

Anonymous 4

Stealth • 9m

Haha, yes. I remember how while watching dragon ball, there were like 10 minutes of ads and 20 minutes of content. We're so insensitive to ads.

0 replies1 like

Anonymous 3

Stealth • 9m

True anyone who has millions of users will eventually need to depend on Ads for improving PAT. Consumer money in India is still hard to get but will become easier in the future.

0 replies1 like

Anonymous 2
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Atlan • 9m

Yes and every fintech company will display ads- like PhonePe!

0 replies1 like

SHIV DIXIT

Stealth • 9m

Indian customer are too much price senstive and want everything for free . That's why Jio YouTube Spotify Sony LIV And many other apps are focusing on video ads more then any subscription service

1 replies3 likes

Anonymous 1

Stealth • 9m

Though it is lucrative, but that way every brand is an ad corp too, that makes it sound even more competitive and dangerous

0 replies2 likes

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