Last few weeks I was thinking, If most people don’t make enough money in India, then how are companies making money?
I started researching, and then I was curious to learn about revenue breakups in different businesses.
Then I got the “AHA” moment
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Anonymous 5
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slice • 1y
Very few succesful ad-techs in India. 100 users viewing your ads in India pays nothing compared to 100 people viewing it in the US.
0 replies1 like
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LIKHITH
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INGENIOUS MARKETING!
EP=28 (IKEA)
This is known as Double Entendre Ads (Ad msg + Brand name in a single text)
Like and follow for more and how's the Ad?
Do you remember when Uber used to have Uber Pool? Why was the feature removed? It used to be so economical. There's no succesful car pool app present in India rn.
The era of horizontal networks are over. The last one was TikTok almost a decade ago, which is no more in India.
No more billion users with ad monetisation.
But vertical apps with smaller audiences, with more focused monetisation rather than ads.
