Last few weeks I was thinking, If most people don’t make enough money in India, then how are companies making money?
I started researching, and then I was curious to learn about revenue breakups in different businesses.
Then I got the “AHA” moment
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Anonymous 5
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slice • 1y
Very few succesful ad-techs in India. 100 users viewing your ads in India pays nothing compared to 100 people viewing it in the US.
0 replies1 like
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Vishnu kumaran
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I was happy not seeing any ads in YouTube Shorts content. And then this happened, a banner ad while watching Shorts. Although the ad fades away after a few seconds, it still feels uncomfortable.
YouTube's pressure to buy Premium is surreal.
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Most Indians engage in doomscrolling. What are your thoughts on a decentralized platform that pays content consumers for watching reel(short video)-based ads?
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LIKHITH
•
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INGENIOUS MARKETING!
EP=28 (IKEA)
This is known as Double Entendre Ads (Ad msg + Brand name in a single text)
Like and follow for more and how's the Ad?
Do you remember when Uber used to have Uber Pool? Why was the feature removed? It used to be so economical. There's no succesful car pool app present in India rn.
The era of horizontal networks are over. The last one was TikTok almost a decade ago, which is no more in India.
No more billion users with ad monetisation.
But vertical apps with smaller audiences, with more focused monetisation rather than ads.
