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Aarihant Aaryan

Prev- Founder & CEO ...ย โ€ขย 1y

Last few weeks I was thinking, If most people donโ€™t make enough money in India, then how are companies making money? I started researching, and then I was curious to learn about revenue breakups in different businesses. Then I got the โ€œAHAโ€ moment as I spent more time on this by talking to a few people from different industries and investors - the insight became stronger. The โ€œAHAโ€ moment was - The business of advertisements. Before we deep dive in, understand that advertisements are not limited to Google ads, Youtube ads, or redirection to any websites - itโ€™s much more than that. When you canโ€™t make revenue from the consumerโ€™s money, you will have to make money from the consumerโ€™s time. The above is much more likely to happen in 3rd world countries or in places where time is not valued. People in India donโ€™t mind advertisements, they are happy to watch ads for 10 minutes for 30 minutes of serial or listen to ads between every 4 songs. The advertisement business isnโ€™t an exposure business, itโ€™s a business of hope. I remember Kunal Shah saying, that every company will be a fintech company. Adding to that every tech company will be an Ad-tech company, they will have the business of ads involved - it will be a feature.

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