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Revolt Motors Launches REV Club – A Loyalty Program for EV Riders Revolt Motors has introduced the REV Club, a first-of-its-kind rewards and loyalty program for its electric motorcycle community. Riders can now earn REV points for every kilometre r

“Earned, Not Given: How the Paradox of Effort Strengthens Customer Loyalty” The Paradox of Effort suggests that people value outcomes more when they’ve worked harder to achieve them—even if the effort was optional. In business, this is used to deepe

What next for Ather? A Hero subsidiary status? 😅😅 With the latest development, that has never been more likely. Let's dive in! .. Whenever Ather Energy’s in need of more money, Hero pounces in. -> This was evident in the Sep rights issue where

DOWNFALL OF BLUESMART Once one of the most innovative players in electric vehicle (EV) ride-hailing, BluSmart is now knee-deep in trouble. What went wrong? It started with a bold idea: an all-EV fleet to take on giants like Ola and Uber. Unlike its

If you’ve been following my posts, you already know how MRF and CEAT dominate the tyre market. Their branding is so strong that people don’t even think twice before buying. And just today, I read that MRF has made Shubman Gill their brand ambassador

Ola’s March sales = Sales of Feb + Ather’s sales of March 😅😅 Another way to look at this? Ola’s March sales > 3x of Ather’s March sales! And it gets more exciting. .. A week back, March sales stood at 34k. At the end of 30th March, it stood at

96% “sold-out” projects. ₹4.72 Cr average price. 60% investor-driven demand. Looks like India’s hottest housing market, right? Think again. Gurugram real estate market seems to be booming on paper - but in reality, it's basically an ecosystem whic

𝗛𝗼𝘄 𝗱𝗶𝗱 𝘁𝗵𝗲𝘀𝗲 𝗜𝗜𝗧 𝗕𝗼𝗺𝗯𝗮𝘆 𝗮𝗹𝘂𝗺𝗻𝗶 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗵𝗮𝘁 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝗰𝗼𝗺𝗽𝗲𝘁𝗲𝘀 𝘄𝗶𝘁𝗵 𝗠𝘆𝗻𝘁𝗿𝗮 𝗮𝗻𝗱 𝗔𝗺𝗮𝘇𝗼𝗻? It's about bewakoof :) Founded in 2012, headquartered in M

Nepal is 3x more aggressive on EVs than India! 🇳🇵🇳🇵 And once you learn why, it turns out to be a completely fundamentals-driven decision-making by Nepal Govt! Here’s all you should know! .. Land-locked, Nepal imports all its oil from India, w

Is India in an Innovation Drought? India’s startup ecosystem has become a global force, fueled by entrepreneurial energy, increasing valuations, and international attention. But beyond the optimism, challenges remain. To sustain its momentum, India