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Revolt Motors Launches REV Club – A Loyalty Program for EV Riders Revolt Motors has introduced the REV Club, a first-of-its-kind rewards and loyalty program for its electric motorcycle community. Riders can now earn REV points for every kilometre r

“Earned, Not Given: How the Paradox of Effort Strengthens Customer Loyalty” The Paradox of Effort suggests that people value outcomes more when they’ve worked harder to achieve them—even if the effort was optional. In business, this is used to deepe

In today’s competitive business world, ethics is no longer optional—it’s essential. But how can your business stand out in an era where transparency and accountability are demanded by all? 👉 The truth is, ethical leadership is the backbone of su

DOWNFALL OF BLUESMART Once one of the most innovative players in electric vehicle (EV) ride-hailing, BluSmart is now knee-deep in trouble. What went wrong? It started with a bold idea: an all-EV fleet to take on giants like Ola and Uber. Unlike its

What next for Ather? A Hero subsidiary status? 😅😅 With the latest development, that has never been more likely. Let's dive in! .. Whenever Ather Energy’s in need of more money, Hero pounces in. -> This was evident in the Sep rights issue where

Are Startup IPOs Truly Creating Wealth—or Just Exit Liquidity for Founders and VCs? India has seen a wave of startup IPOs over the last three years - 23 companies went public, promising innovation, disruption, and wealth creation. But have they tru

𝗛𝗼𝘄 𝗱𝗶𝗱 𝘁𝗵𝗲𝘀𝗲 𝗜𝗜𝗧 𝗕𝗼𝗺𝗯𝗮𝘆 𝗮𝗹𝘂𝗺𝗻𝗶 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗵𝗮𝘁 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝗰𝗼𝗺𝗽𝗲𝘁𝗲𝘀 𝘄𝗶𝘁𝗵 𝗠𝘆𝗻𝘁𝗿𝗮 𝗮𝗻𝗱 𝗔𝗺𝗮𝘇𝗼𝗻? It's about bewakoof :) Founded in 2012, headquartered in M

Is India in an Innovation Drought? India’s startup ecosystem has become a global force, fueled by entrepreneurial energy, increasing valuations, and international attention. But beyond the optimism, challenges remain. To sustain its momentum, India