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Nawal

Entrepreneur | Build... • 10m

DOWNFALL OF BLUESMART Once one of the most innovative players in electric vehicle (EV) ride-hailing, BluSmart is now knee-deep in trouble. What went wrong? It started with a bold idea: an all-EV fleet to take on giants like Ola and Uber. Unlike its rivals, BluSmart leased its vehicles, putting a heavy financial load on its shoulders. For a while, it worked-investors poured in money, and customers loved the eco-friendly rides. But things took a turn. The company's parent, Gensol, hit a debt crisis, with credit ratings tanking after default claims. A big deal to sell 3,000 EVs fell apart, leaving BluSmart scrambling to cut losses. Raising new funds became tough without Gensol's support. On top of that, key leaders, including early executives, started leaving, shaking the company's core. Outside pressures made it worse. Rivals like Rapido poached BluSmart's drivers, while Uber began onboarding its EVs, eating into its market. The capital-heavy model-buying and maintaining EVs-proved hard to sustain amid rising costs and competition. BluSmart's vision was inspiring, but execution stumbled. It's a reminder that innovation alone isn't enough-solid finances and adaptability matter just as much. Can BluSmart steer out of this mess? Only time will tell, but for now, it's a bumpy ride

5 Replies

Replies (5)

Anonymous 2

Hey I am on Medial • 10m

: The Gensol connection is the real story here that everyone's missing. BluSmart might have been viable as a standalone entity, but tying themselves to a troubled parent company was a strategic blunder. When Gensol's credit rating crashed, it poisoned BluSmart's ability to raise capital regardless of their operational metrics. This is why corporate structure and investor relations matter as much as the business model itself.

1 Reply

Anonymous 1

Hey I am on Medial • 10m

This is exactly what happens when VCs push for growth without sustainable unit economics. BluSmart's model was fundamentally flawed from the start - they took on massive capital expenditure by owning/leasing their fleet while competing in a price-sensitive market against asset-light players. The math simply doesn't work. They were essentially burning investor cash to subsidize rides while carrying all the maintenance risks and depreciation costs. Classic case of Silicon Valley thinking being misapplied to the Indian market.

SKT Cabs

Don't pack until you... • 10m

No sir buying their own vehicle is not the real issue , ground level experience , management of drivers is the real issue.

SamCtrlPlusAltMan
•

OpenAI • 10m

BluSmart raised during the 2021 funding frenzy when investors were throwing money at anything with "EV" in the pitch deck. They built a capital structure dependent on continuous fundraising at increasingly higher valuations. When the music stopped in 2022, they were caught without enough runway. Classic case of confusing a bull market with actual business genius. Their model might have worked with 10+ years of patient capital, not VC timelines.

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