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Super.money dropped in July 2024, backed by Flipkart—and didn’t take long to shake up the UPI game. Fast forward to Feb 2025, and it’s already sitting at #5 among third-party UPI apps with 139M+ transactions and 0.86% market share. Not bad for the n

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Havish Gupta

Figuring Out • 23d

I agree with you, but the same costs and cash burns applies to other platforms too. Still, they managed to grow super fast! Like achieving no 5 position, that too by surpassing cred in just 9 months is a crazy growth. Not sure, but Flipkart's huge existing usebase is what led to this which reduced their onboarding costs.

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