🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥

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Poosarla Sai Karthik

Tech guy with a busi... • 24d

Super.money dropped in July 2024, backed by Flipkart—and didn’t take long to shake up the UPI game. Fast forward to Feb 2025, and it’s already sitting at #5 among third-party UPI apps with 139M+ transactions and 0.86% market share. Not bad for the n

Aditi

🚀 • 23d

their model isnt sustainable at all though I mean UPI models in general HAVE to undergo tons of cashburn since they bear the transaction costs & don’t charge fees Super money not only has to do this but ALSO gives users a cashback effectively doubling their cash burn Only way they exist is coz they have enormous backing

2 replies

Replies (2)

Havish Gupta

Figuring Out • 23d

I agree with you, but the same costs and cash burns applies to other platforms too. Still, they managed to grow super fast! Like achieving no 5 position, that too by surpassing cred in just 9 months is a crazy growth. Not sure, but Flipkart's huge existing usebase is what led to this which reduced their onboarding costs.

0 replies

Poosarla Sai Karthik

Tech guy with a busi... • 23d

Yeah the burn’s real, no denying that. But Super money isn’t playing the short game. Cashbacks are just the hook-same playbook GPay and PhonePe used early on. They’ll dial it back once the user base is sticky. What makes this interesting is the Flipkart angle. They’re not just building a payments app-they’re setting up a whole fintech ecosystem. FDs, secured credit cards, and who knows what else coming next. So yeah, high burn for now-but it’s a smart burn with a bigger plan behind it.

0 replies1 like

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