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Super.money dropped in July 2024, backed by Flipkart—and didn’t take long to shake up the UPI game. Fast forward to Feb 2025, and it’s already sitting at #5 among third-party UPI apps with 139M+ transactions and 0.86% market share. Not bad for the n

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Poosarla Sai Karthik

Tech guy with a busi... • 2m

Yeah the burn’s real, no denying that. But Super money isn’t playing the short game. Cashbacks are just the hook-same playbook GPay and PhonePe used early on. They’ll dial it back once the user base is sticky. What makes this interesting is the Flipkart angle. They’re not just building a payments app-they’re setting up a whole fintech ecosystem. FDs, secured credit cards, and who knows what else coming next. So yeah, high burn for now-but it’s a smart burn with a bigger plan behind it.

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