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Poosarla Sai Karthik

Tech guy with a busi... • 4m

Super.money dropped in July 2024, backed by Flipkart—and didn’t take long to shake up the UPI game. Fast forward to Feb 2025, and it’s already sitting at #5 among third-party UPI apps with 139M+ transactions and 0.86% market share. Not bad for the new kid. Before this, the space was basically owned by the big three—PhonePe (47.5%), GPay (36.2%), and Paytm (6.7%). Together, they ran the show with over 92% of UPI traffic. But Super.money came in hot—used Flipkart’s massive user base, rolled out juicy cashbacks, and layered in smart stuff like FDs through small finance banks and UPI-linked secured credit cards. The result? Real competition. A fresh wave of innovation. Proof that the market wasn’t full—it just needed someone to play it smarter.

10 Replies

Replies (10)

Havish Gupta

Figuring Out • 4m

Their growth is real! I remember when Flipkart announced it, Medial users were kinda skeptical about it's growth. But fast forward 9 months, it's the 5th most used upi app even surpassing cred. I still can't understand how they did it. Maybe by using Flipkart's existing user base, but nonetheless, the growth is Crazyyy

1 Reply

Chamarti Sreekar

Fcuk imposter syndro... • 4m

hey , checkout my idea silvrpay which deals in similar space , go to my profile you will find it in ideas section , let me know your opinion on that

1 Reply

Aditi

🚀 • 4m

their model isnt sustainable at all though I mean UPI models in general HAVE to undergo tons of cashburn since they bear the transaction costs & don’t charge fees Super money not only has to do this but ALSO gives users a cashback effectively doubling their cash burn Only way they exist is coz they have enormous backing

2 Replies

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I don't think so anyone uses this feature for ordering through q commerce as it's a habit for me to keep searching for cashbacks and discounts from Paytm, Gpay, MobiKwik after which I proceed with the payment.