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Poosarla Sai Karthik

Tech guy with a busi... • 12h

Super.money dropped in July 2024, backed by Flipkart—and didn’t take long to shake up the UPI game. Fast forward to Feb 2025, and it’s already sitting at #5 among third-party UPI apps with 139M+ transactions and 0.86% market share. Not bad for the new kid. Before this, the space was basically owned by the big three—PhonePe (47.5%), GPay (36.2%), and Paytm (6.7%). Together, they ran the show with over 92% of UPI traffic. But Super.money came in hot—used Flipkart’s massive user base, rolled out juicy cashbacks, and layered in smart stuff like FDs through small finance banks and UPI-linked secured credit cards. The result? Real competition. A fresh wave of innovation. Proof that the market wasn’t full—it just needed someone to play it smarter.

0 replies7 likes

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Mahendra Lochhab

Content creator • 7m

India's UPI Enters Maldives India and Maldives have signed a pact to launch UPI in the Maldives, boosting the tourism sector.

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Vishnu kumaran

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Why does capturing the market matter more than anything? Let's take UPI as an example. While other UPI apps took time to build an excellent, cutting-edge product, Google Pay and PhonePe started by releasing their MVP first and later improved their

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Gyananjaya Behera

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UPI Transactions Jump 5% MoM In May To 1,404 Cr Monthly Growth: UPI transactions rose 5% month-on-month in May to 14.04 billion, with transaction volume increasing 4.1% to INR 20.45 lakh crore. Yearly Growth: Year-on-year, transaction count surged

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Comet

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China is famous for its tasty noodles 🍜, and the USA is known for its juicy burgers 🍔. Italy delights us with its famous pizza 🍕. But what special food does India have?

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Kishor Gartaula

Hey I am on Medial • 2m

I'm from Nepal and don't have UPI. How can I get the premium access here?

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Karan Sahu

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Adani's eyes on UPI Ambani's eyes on UPI But these guys don't know what to offer customers other than what existing giants are offering. Everyone knows UPI is big and wants a share of the cake but no one knows how to build a consumer/user-centric pla

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Anonymous

Hey I am on Medial • 2m

@Medial Team, The payment page looks awesome and a bit different. Are you using any payment gateways or UPI intent?

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Mahendra Lochhab

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The Reserve Bank of India (RBI) and NPCI International Payments (NIPL) plan to extend the Unified Payments Interface (UPI) to 20 countries by the FY29.

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Chamarti Sreekar

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Google Pay now charges 0.5% to 1% (plus GST) for bill payments made via credit and debit cards, while UPI bank transfers remain free. Competitors like PhonePe and Paytm also charge similar fees. Fintech firms face high UPI processing costs, totaling

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SHIV DIXIT

CHAIRMAN - BITE INDU... • 1y

Should I make this because Everyone knows UPI is expanding worldwide so if you really need good amount of money Then pitch infront of government and tell me him that you have power to capture Shri Lanka with the help of upi service and your leading s

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