Back

Havish Gupta

Figuring Out ‱ 9m

Eating healthy food was as easy as 123 because of this! Introducing "iTiffin", an innovative food-tech startup that delivers healthy and nutritious meals and beverages to your doorstep. Though, unlike the name suggests, it isn't founded by Apple; rather, it was founded by Tapan Kumar, Flipkart's ex CFO in India in 2013. Tapan found that most people weren't eating healthy food, so with that thought, he started iTiffin. It delivered healthy food on a subscription model and had stuck to this subscription-only model since, "Healthy food is not a one-off thing; you need to make it a part of your lifestyle." Thus, iTiffin managed to deliver over 1 lakh meals in the first year and also raised $1 million with Robin Uthappa, a cricketer as an investor. So why did this working idea fail? Well, just because of common issues like competition, operational costs, financial instability, and also high subscription costs. Do you think the subscription-only model led to its failure?

7 replies9 likes
3
Replies (7)

More like this

Recommendations from Medial

Image Description

Joel Jacob

Hey I am on Medial ‱ 1m

Hey friends, I had an idea for a startup—can you share your thoughts? Healthy Lifestyle Cloud Kitchen Problem: People rely on food delivery, but most meals are unhealthy and lack hygiene. Everyone has unique dietary needs, but generic food services

See More
1 replies3 likes
Anonymous
Image Description

Revolutionizing Healthy Eating – Personalized, Ultra-Fast, & 100% Junk-Free! We’re building a tech-driven meal delivery app that completely replaces junk food, sugar, and refined oils with ultra-healthy, AI + dietitian-approved meals. Every meal is f

See More
1 replies5 likes
3
Image Description
Image Description

Sarthak Agrawal

Innovating the Futur... ‱ 11d

Revolutionizing Healthy Eating – Personalized, Ultra-Fast, & 100% Junk-Free! We’re building a tech-driven meal delivery app that completely replaces junk food, sugar, and refined oils with ultra-healthy, AI + dietitian-approved meals. Every meal is

See More
2 replies8 likes
2
Image Description
Image Description

Atish Kumar

Let's create the Fut... ‱ 3m

imagine a brand which provides you daily meals, healthy meals, customisable meals, veg/Non-veg... it can be possible here - https://medial.app/idea/tifny-3509378c2f404

2 replies3 likes
Image Description

Jawad Elahi

On a Mission to Make... ‱ 1m

Revolutionizing Healthy Eating in India: A High-Protein, Low-Carb Ready-to-Eat Meal Solution India’s fitness culture lacks truly healthy, ready-to-eat (RTE) meals. People seeking weight loss, muscle gain, or diabetes-friendly meals struggle with mis

See More
1 replies2 likes
1
Anonymous

Millet food vendors for office/ schools/ college canteens : With many people eating two to three meals at office/ school/ college a healthy revolution can begin with creating a site which provides a list of food vendors who make healthy breakfast and

See More
0 replies3 likes
Anonymous
Image Description

Ever found yourself craving a healthy meal but too busy to cook? I’ve been there—trying to balance work with eating right, only to realize most “quick meals and ready to eat” are loaded with preservatives and additives. It made me wonder: why isn’t t

See More
3 replies1 like
2
Image Description
Image Description

Great Yash

Making India Great a... ‱ 6m

â„™đ”Œâ„đ•‚đ•Š ✹ Food Startup ‘Tocco’ Helps People in Their 50s Build an Identity Through Cooking, Earns Rs 1 Cr/Yr Reshma Suresh founded 'Tocco' to empower home chefs, helping them showcase their talents through

See More
4 replies6 likes
Image Description
Image Description

Sahil Gupta

Hey I am on Medial ‱ 10m

Hello , My name is Sahil. I am planning to have a startup which sets up a food factory that can provide Vegetarian/Vegan healthy meals to shools and offices. We will cook fresh food daily. And we will work on hygiene and nutrition.

11 replies16 likes
1
Image Description
Image Description

gautam bajaj

Young & hopeful ‱ 2m

hey guys . me and my cofounder thought we could all benefit from eating healthy meals in our busy corporate lives. so we thought how about we put. a bunch of fresh & healthy food optionsđŸ„‘ like - salads, sandwiches, healthy burritos, baked chips w

See More
8 replies7 likes
1

Download the medial app to read full posts, comements and news.