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Havish Gupta

Stealth • 5m

Eating healthy food was as easy as 123 because of this! Introducing "iTiffin", an innovative food-tech startup that delivers healthy and nutritious meals and beverages to your doorstep. Though, unlike the name suggests, it isn't founded by Apple; rather, it was founded by Tapan Kumar, Flipkart's ex CFO in India in 2013. Tapan found that most people weren't eating healthy food, so with that thought, he started iTiffin. It delivered healthy food on a subscription model and had stuck to this subscription-only model since, "Healthy food is not a one-off thing; you need to make it a part of your lifestyle." Thus, iTiffin managed to deliver over 1 lakh meals in the first year and also raised $1 million with Robin Uthappa, a cricketer as an investor. So why did this working idea fail? Well, just because of common issues like competition, operational costs, financial instability, and also high subscription costs. Do you think the subscription-only model led to its failure?

7 replies9 likes

Replies (7)

Hawk
•

Medial • 5m

I feel Food darzee and such apps are kind of expensive and the portion size is small tbh. Atleast what I had seen the last time I checked with them.

0 replies

Jaswanth Jegan

Stealth • 5m

Who are their competitors?

0 replies

Anonymous 2

Stealth • 5m

This cfo should’ve stuck to flipkart 😂😂 Walmart exit miss kar gya bechara

1 replies1 like

Anonymous 1

Stealth • 5m

It’s the subscription led model + the service. I still believe homemade food is still a very snack niche, which won’t work as a stand alone thing. Until like the 90% population is urban and everyone is out of their own homes

1 replies

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