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Welcome to OUT OF THE BOX MARKETING ! EP-25 (KFC) "Fav Fragrance = 🍗...So,KFC took it to next level" KFC came up with a bizarre idea in 2016.They introduced 'LIMITED EDITION FRIED CHICKEN SCENTED SUNSCREEN'. The product was created to smell iden

If you know the recruitment industry is valued at $650 billion USD 💵 and I saw a gap in the industry that acts as a blocker for both job seekers & recruiters, as a problem solver, I came up with a solution utilising the potential of AI. In addition,

Been out of this app. Came back and seeing many people asking what startup should I do? Give me startup ideas? I am very much irritated by listening this things. First of all a startup does not build by random peoples idea, or a great market fit

Keith Rabois explains that the key to LinkedIn’s success was investing 80% of resources in virality When LinkedIn started, it took 2 years to reach 1 million users, and they had almost no revenue in the first 2-3 years. Keith, who joined as employ

𝗕𝗶𝗴 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗦𝘁𝗶𝗹𝗹 𝗙𝘂𝗺𝗯𝗹𝗲 𝗶𝗻 𝗔𝗜 Google is one of the biggest tech giants. They have everything: A top AI lab (DeepMind) Tons of data Smart people Global reach But when it came to naming their AI… they messed up. F

A few months ago, they ran into a problem. A client had built something amazing on top of LLMs. It worked great in the sandbox. But when they opened the doors to real users - across orgs, domains, and workflows: everything changed. Latency became a

𝗛𝗼𝘄 𝗸𝗲𝘁𝗰𝗵𝘂𝗽 𝗶𝘀 𝗶𝗻𝘃𝗲𝗻𝘁𝗲𝗱? Ketchup originated from a fermented fish sauce in China (kôe-chiap) around the 17th century. British sailors brought it to Europe, where it evolved into mushroom or walnut-based sauces. In the early 19t

Instant Cashback? More Like Instant Disappointment. I’ve had enough of companies throwing around the term “instant cashback” like it’s a guaranteed benefit — when in reality, it often feels like a trap. I recently used Mobikwik to make a payment af

𝗛𝗼𝘄 𝘁𝗼 𝗱𝗲𝘀𝗶𝗴𝗻 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝘀𝘁𝗮𝗿𝘁𝘂𝗽/𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀? 1. Define the Purpose Goal: Brand awareness? Lead generation? Product launch? App downloads? Target audience: Who are you speaking to? (Stud