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Phase 2 (2024): When the First Sales Arrived & the Real Learning Began -After the groundwork done, the market finally responded -Slowly at initial stage -Then clearly indicate The first few orders came in:- -Not across all variations/products -Not evenly But enough to tell us something important to understand & implement Amz Growth Manager started asking ? Finding Answer to those ? helped us -To find the Product and Keyword Finally Connected -Until this phase, product & keyword were loosely linked We stopped asking, “What keywords can we rank for?” And started asking, “If someone searches this keyword, is this exactly what they expect to see?” That shift mattered the entire game Each product was mapped to: -A clear use case -A specific search intent -A realistic keyword opportunity -Didn’t force products to fit keywords -Choose keywords that genuinely fit the product Professional Images Changed the Conversion Story -Another major unlock came from visuals -Our images were functional, but they weren’t persuasive So we hired a professional graphic designer Not to make things look prettier but to make things work Images were rebuilt to: -Show real usage & context -Communicate size, function & value instantly -Remove doubt in the first few seconds Without changing price or running ads, conversion improved We understood the online sales is completely a game of presentation. No salesmen in online store? but you still need to sell, so how, without mouth, volume, pitch, voice modulation still need to explain & answer all the question, possibly could ask by customers That’s when we knew we were on the right path -Naming the Product the Right Way -One subtle change had a big impact We started naming products the way customers actually search Titles, descriptions & bullet points were rewritten so: -Keywords felt natural, not forced -Use cases were immediately obvious -Expectations were clearly set This wasn’t keyword stuffing. It's alignment Sales Started Doubling Every Month -Once alignment kicked in, the pattern became obvious -Sales didn’t spike randomly -They doubled steadily Growth doesn’t come from luck It comes from: -Right product -Right keyword -Right communication The market finally understood our offering But Growth Also Exposed a New Problem As sales improved, complaints started coming in Not about quality Not about pricing Almost all of them pointed to one new problem: Packaging & Delivery -We didn’t ignore it -We documented every complaint carefully Because complaints aren’t noise they’re signals & It's pointing clearly toward next phase Next: Phase 3 when returns & packaging forced to rethink the entire customer experience (Follow along.) Read the complete story at linkedin : https://www.linkedin.com/in/medinajalal/