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Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

If you are building a lifestyle brand, Never introduce more and more products unless you find a product-market fit. Also, if the positioning is premium, you need to have gross margins of 70%+.

Idea 💡..... Agar hm Mocktail drink ko can me ek beutiful packing ki sath pack kare or usko hm ek healthy drink ki jise position kare to market or online ek achha business bnaya ja sakta. Es business idea se hm Affordable premium segment or Premium

✨ Reasons why Starbucks succeeded in India despite of being very expensive 📈🚀: • Creating High Quality restaurants Experience consistently with premium customer experience • Marketing as Premium brand • Targeting growing middle class and rich pe

In today’s competitive world, brand positioning isn’t optional—it’s essential. here’s a breakdown of the five core brand positioning strategies that drive success: Attribute-Based Positioning Focus on a key feature of your product or service. Think

Oneplus is failing in India, infact they were the market leaders for close to 10 years but today they shutdown 4,500 stores BBk electronics entered the Indian market by launching Vivo and OPPO, both brands saw a huge adoption among lower premium sm

Day 1: My journey towards entrepreneurship To figure out certain things in terms of finance and accounts, I had to sit with my father. See, My branding game is better to position and I've started on it. Positioning is quite important as we don't se

Hello Iam trying to start a white labelled business startup so can you guide me which will the best platform or the best segment to go with the product

What unpopular opinion can put you in this position?

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