âš Reasons why Starbucks succeeded in India despite of being very expensive đđ: âą Creating High Quality restaurants Experience consistently with premium customer experience âą Marketing as Premium brand âą Targeting growing middle class and rich people âą Being Luxury rather than a casual restaurant âą Marketing Campaign via social media ( customer show off their name in Starbucks glass/can , creating FOMO ) âą Consistent in rich product and service Give Your views and opinions on this đđŹ
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