โจ Reasons why Starbucks succeeded in India despite of being very expensive ๐๐: โข Creating High Quality restaurants Experience consistently with premium customer experience โข Marketing as Premium brand โข Targeting growing middle class and rich people โข Being Luxury rather than a casual restaurant โข Marketing Campaign via social media ( customer show off their name in Starbucks glass/can , creating FOMO ) โข Consistent in rich product and service Give Your views and opinions on this ๐๐ฌ
Download the medial app to read full posts, comements and news.