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Do you guys still feel Lenskart and Boat are the startups.????🤣🤣🤣

White labelling companies like boat, boult, noise are the biggest threat to innovation in audio products in India

If shoes clothes etc can have their own brand store, why are daily consumables always sold in a super market format competing with each other and the store owned brands? How about building a brand that sells all necessary daily consumables under its

Welcome to OUT OF THE BOX MARKETING ! EP = 17 (Nike) "This is one of most successful and great marketing campaign in the History" Read this out .... Nike lost the 2012 Olympics sponsorship bid to Adidas. Furthermore, there were many restrictions f

𝗛𝗼𝘄 𝗯𝗼𝗔𝘁 𝗕𝘂𝗶𝗹𝘁 𝗮 𝗕𝗿𝗮𝗻𝗱 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗕𝘂𝗿𝗻𝗶𝗻𝗴 𝗩𝗖 𝗖𝗮𝘀𝗵 While others spent crores on influencer deals and celeb ads, boAt grew into a ₹1000Cr brand with almost no external funding. The secret? Not flashy marketing—just s

A lot of people tend to misjudge gold or commodity related companies. I’m not sure why, but I’ve seen many angel investors make this mistake too. And there are several investors who take advantage of it. As a founder, if you’re dealing in gold, silve

Facebook Ran Pre-REVENUE for 5-6 years ‼️ Meaning, for 5-6 years they didn't sell anything to their customers and made 0 sales. How ? Funding. But why? Because It was creating a category from scratch and was revolutionary back then. It was backed

🤯Lenskart is planning to go public by the end of 2025, targeting a valuation of $7-8 billion. The company aims to raise $750 million to $1 billion through its IPO. Despite reporting a minor loss of ₹10 crore on revenues of ₹5,427 crore in FY24, Lens

Premiumisation of consumer products- A lot is being talked about consumer preference being shifting to mass premiumisation of products. Like Boat did mass premiumisation towards audio wearables Noise towards watches, Mamaearth towards beauty and pe

Indian Unicorn Start-Ups & Their Advertising Budgets 🚀📢 Here’s how top unicorns are investing in ads (FY24): Swiggy: ₹1,850 CR – 🥇 Highest spender! Zomato: ₹1,432 CR – Hungry for visibility! Paytm: ₹922 CR – Fintech leader! Policybazaar: ₹899