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Premiumisation of consumer products- A lot is being talked about consumer preference being shifting to mass premiumisation of products. Like Boat did mass premiumisation towards audio wearables Noise towards watches, Mamaearth towards beauty and pe

𝗛𝗼𝘄 𝗯𝗼𝗔𝘁 𝗕𝘂𝗶𝗹𝘁 𝗮 𝗕𝗿𝗮𝗻𝗱 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗕𝘂𝗿𝗻𝗶𝗻𝗴 𝗩𝗖 𝗖𝗮𝘀𝗵 While others spent crores on influencer deals and celeb ads, boAt grew into a ₹1000Cr brand with almost no external funding. The secret? Not flashy marketing—just s

It was great speaking at the Brand Capital, India (part of Benett Coleman & Co Limited (Times Goup)) town hall yesterday morning. 🙌 I spoke about the growing Direct to Consumer (D2C) ecosystem in India, and teams from all over India joined. My top

𝗕𝗼𝘂𝗹𝘁 𝗵𝗮𝘀 𝗯𝘂𝗶𝗹𝘁 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗱𝗲𝘀𝗽𝗶𝘁𝗲 𝘀𝘁𝗿𝗼𝗻𝗴 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 !! Boult Audio is an Indian consumer electronics brand established around 2016. The company is based in New Delhi, India. It was found

Top News of the Day: 1. Indian audio platform Kuku FM, backed by Vertex Ventures, recently underwent a restructuring exercise affecting approximately 300 employees. 2. Honasa Consumer slips into Rs 19 crore loss on restructuring; operating revenue

Co-Building a VC Fund in Public: Day 24 (No Investors? No problem!) “I have this idea, but I do not know any investors.” I hear this from many early-stage founders. Honestly, it is a real challenge. And I do not have a full-proof solution for it. Bu

Salaries of top Indian startup founders revealed.(Per annum) Zerodha Nikhil Kamath - ₹48 Cr - Revenue- ₹6,832.8 Cr | Profit of ₹2,908.9 Cr Zepto Aadit Palicha - ₹1.5 Cr - Revenue- ₹2,024.3 Cr | Loss of ₹1,272.4 Cr Zaggle Raj Narayanam - ₹1.02 Cr -