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vishakha Jangir
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Set2Score • 2d
𝗕𝗼𝘂𝗹𝘁 𝗵𝗮𝘀 𝗯𝘂𝗶𝗹𝘁 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗱𝗲𝘀𝗽𝗶𝘁𝗲 𝘀𝘁𝗿𝗼𝗻𝗴 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 !! Boult Audio is an Indian consumer electronics brand established around 2016. The company is based in New Delhi, India. It was founded by Varun Gupta, who currently serves as the CEO. Varun Gupta envisioned making premium audio products affordable for Indian consumers. The company was launched under Exotic Mile Pvt. Ltd., which manages the Boult brand. Boult primarily focuses on audio devices like TWS (True Wireless Stereo) earbuds, neckbands, headphones, and smartwatches. Known for delivering high-quality sound, stylish design, and affordability. Product prices mainly range from ₹1,000 to ₹3,000, targeting the budget and mid-range segments. Boult’s key customer base includes youth and value-conscious consumers. Products are available on major platforms like Amazon, Flipkart, and Boult’s official website. Also available offline in stores like Croma and Vijay Sales. The brand competes with Indian players like boAt, Noise, pTron, and international names like JBL and Realme. Estimated annual revenue lies between ₹50 crore to ₹100 crore (approximate and unofficial). Boult is among the top-selling audio brands in India's e-commerce marketplaces. Products feature touch controls, fast charging, water resistance, and long battery life. The brand uses influencer marketing and celebrity endorsements to strengthen visibility. Boult’s packaging and branding are youth-oriented, often focused on fitness and music lifestyle. It has recently expanded into wearable technology, including affordable smartwatches. The company emphasizes innovation and accessibility, aiming to make high-end technology reachable for the masses. Boult continues to build brand equity by offering warranty support and reliable customer service. Follow vishakha Jangir for more such business insights.
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