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vishakha Jangir
Ā ā¢Ā
Set2ScoreĀ ā¢Ā 5m
šš¼šš¹š šµš®š šÆšš¶š¹š š® šŗš®šæšøš²š š½šæš²šš²š»š°š² š±š²šš½š¶šš² šššæš¼š»š“ š°š¼šŗš½š²šš¶šš¶š¼š» !! Boult Audio is an Indian consumer electronics brand established around 2016. The company is based in New Delhi, India. It was founded by Varun Gupta, who currently serves as the CEO. Varun Gupta envisioned making premium audio products affordable for Indian consumers. The company was launched under Exotic Mile Pvt. Ltd., which manages the Boult brand. Boult primarily focuses on audio devices like TWS (True Wireless Stereo) earbuds, neckbands, headphones, and smartwatches. Known for delivering high-quality sound, stylish design, and affordability. Product prices mainly range from ā¹1,000 to ā¹3,000, targeting the budget and mid-range segments. Boultās key customer base includes youth and value-conscious consumers. Products are available on major platforms like Amazon, Flipkart, and Boultās official website. Also available offline in stores like Croma and Vijay Sales. The brand competes with Indian players like boAt, Noise, pTron, and international names like JBL and Realme. Estimated annual revenue lies between ā¹50 crore to ā¹100 crore (approximate and unofficial). Boult is among the top-selling audio brands in India's e-commerce marketplaces. Products feature touch controls, fast charging, water resistance, and long battery life. The brand uses influencer marketing and celebrity endorsements to strengthen visibility. Boultās packaging and branding are youth-oriented, often focused on fitness and music lifestyle. It has recently expanded into wearable technology, including affordable smartwatches. The company emphasizes innovation and accessibility, aiming to make high-end technology reachable for the masses. Boult continues to build brand equity by offering warranty support and reliable customer service. Follow vishakha Jangir for more such business insights.
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