Back

Ronak Patel

Here you go! • 3m

Boult's ₹700 Cr. earbuds empire 🎧 Boult pulls in ₹700 Cr. in annual revenue and is the 2nd largest player in India’s wearables stereo market after Boat. The interesting part? Boult started in 2017 and built all of this in an insanely competitive market, all bootstrapped. Let’s dive into what they cracked— Sticking to the niche. Boult started with a tunnel vision: dominate the portable audio segment in the wearables category. While wearables are split into audio and smartwatches, Boult went all in on audio. Within this, the company focused solely on True Wireless Stereo (TWS) and neckbands—together making up 70% of its revenue. The strategy: Start narrow → nail the positioning with clear ICPs (ideal customers) → build a brand → expand into adjacent categories like smartwatches. Pretty similar to what Boat did—but with speakers first. Cracking the design-first insight. Boult's user base is 80% male, with most commuting daily. One key insight the brand has cracked is going heavy on design. In every ₹500 price bracket, 7-8 brands sell similar-looking earbuds, making the segment commoditized. But Boult set itself apart by being design-first, quality-second. Better design = better signaling for its core ICPs, making the brand stand out in a crowded market. Offline plans. Boult is now doubling down on offline channels as e-commerce gets more competitive. Offline retail is key for stronger brand recall, especially with new product categories in the pipeline. For context: 20% of Boat’s ₹3,100 Cr. revenue comes from offline sales. Boult wants a piece of that pie.

7 replies17 likes
3
Replies (7)

More like this

Recommendations from Medial

Anonymous

White labelling companies like boat, boult, noise are the biggest threat to innovation in audio products in India

0 replies4 likes
Image Description
Image Description

Vaibhav Babruwan Shingde

Student • 1y

Follow me Guys : https://medial.app/user/vaibhav-babruwan-shingde-b7c36b9c0ca59 Which Company Would you prefer for Earphones and Smart Watches? 1.Boat 2.Boult Audio 3.JBL 4.Samsumg 5.Noise According to me , Boat for Earphones and Noise for Sm

See More
2 replies5 likes

Rajesh Shankhwar

Social-economic-bran... • 4m

I am an apparel brand owner . I make many design and through observation of many design I sell trending design online or offline . Fund in required for this work. Mobile no :- 09125463204 urenacraft@gmail.com

0 replies1 like

Praveen Urmila

GowithKlikk • 6m

KLIKK owner has rich experience in Research & Development, OEM ODM mobile phone business, based in Hong Kong and spread across 29 countries worldwide, Klikk owner name is famous in the industry top CEOs and owners in the industry, moved back to India

See More
0 replies2 likes
Image Description

Piyu

....... • 1m

boAt, India’s top audio and wearables brand, has teamed up with iconic global music label Mass Appeal,co-founded by hip-hop legend Nas—to uplift emerging talent from Mumbai’s Dharavi. The partnership is part of the Dharavi Dream Project, a hip-hop mu

See More
2 replies27 likes
2
Image Description
Image Description

Jayant Mundhra

 • 

Dexter Capital Advisors • 11m

Aman Gupta’s boAt Lifestyle seems to be navigating really bad times 📛📛 The company is downsizing its highest growth unit, sort of re-treating from the market there. Meanwhile, its mainstay audio business is just not growing. Let’s cover this in

See More
5 replies14 likes
Image Description

Vinayak Shivanagutti

🚀7M+ Post Impressio... • 1y

boAt: Riding the Audio Wave (with a Recent Setback) Company: boAt (founded 2016) Industry: Consumer Electronics (Audio) Challenge: Stand out in a crowded audio market. Solution: Stylish, budget-friendly audio for young consumers. Results: Growt

See More
2 replies10 likes
Image Description
Image Description

Samridhi Kapoor

Creating, Innovating... • 1y

How To Make Brand In Self Publishing House? How To Crack Offline Distribution?

2 replies2 likes

vishakha Jangir

 • 

Set2Score • 3d

𝗕𝗼𝗮𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀: 📍Financial Performance Overview. : Revenue: ₹3,122 crore in FY24, a 5% decline from ₹3,285 crore in FY23. Net Loss: Reduced by 47% to ₹53.5 crore in FY24 from ₹101 crore in FY23. EBIT

See More
0 replies12 likes
1
Image Description
Image Description

Tech Consumers

 • 

YouTube • 6m

Smart Rings Smart rings are gaining attention as a wearable alternative to smartwatches, offering a more discreet way to track health metrics and control devices. While wearables like the Oura Ring have already established their place in the market

See More
4 replies2 likes

Download the medial app to read full posts, comements and news.