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Vikas Acharya

Building WelBe| Entr... • 4m

Would You Delete 80% of Your Users to Build a Billion-Dollar Business? In 2011, PayPal had a problem—too many users, but not enough profitable ones. Their solution? They banned accounts that cost more in support than they generated in revenue. The result? Profitable growth. Lesson: Not all users are equal. Sometimes, growth means cutting the wrong customers to focus on the right ones. Would you do it?

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