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Vishu Bheda

ย โ€ขย 

Medialย โ€ขย 1y

They were the fastest company EVER to hit a billion-dollar valuation. Their revenue grew 22,000% in one year. Then they refused Google's $6B acquisition offer. Now, no one knows if they'll survive. The crazy story of Groupon's meteoric rise โ€” and devastating fall: In 2008, Groupon changed the game by offering huge discounts, helping businesses attract customers. By 2011, it was valued at $12B, had 150M users, and even turned down Googleโ€™s $6B buyout offer. But problems started. Businesses realized these discount hunters werenโ€™t loyal, and they lost money on deals. As the economy improved, fewer people needed discounts, and Grouponโ€™s growth slowed. The company expanded too quickly, spending heavily on employees and marketing. Bad decisions, like entering food delivery, made things worse. By 2024, Grouponโ€™s revenue had dropped 80%, and they were still losing money. Lesson: Without a strong, sustainable plan, growth doesnโ€™t last.

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