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Hey Guys, Thought I’ll start a series where I make short posts on some of the common mistakes and myths I notice early stage founders making while pitching to me. Today wanted to talk about everyone’s favorite: GTM Please don’t talk about meta ads

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Piyush Lohia

Early Stage VC • 4d

1. Marketing spend can consist of many things like an energy drink company hosting parties or collaborations. 2. The idea is to find either a targeting or creative strategy that makes your paid ads really cost effective. Nothing wrong with paid ads, but GTM can’t be just launching with a bunch of paid campaigns to increase reach.

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