🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥

News

Messages

Try our Valuation Calculator →

Back

Piyush Lohia

Early Stage VC • 4m

Hey Guys, Thought I’ll start a series where I make short posts on some of the common mistakes and myths I notice early stage founders making while pitching to me. Today wanted to talk about everyone’s favorite: GTM Please don’t talk about meta ads and SEO when talking about GTM. I usually look for three things - How well you have identified your ICP and their levers - How will you create a snowball of organic traction (think of unique ways to get your customers talking about you) - How will you hack the system to make your marketing spend be more effective than the industry leader Everyone knows that Facebook ads will generate traffic and conversions, tell me how you’re different. Of course this only applies to B2C businesses. Cheers!

8 Replies

Replies (8)

Anonymous 3

Hey I am on Medial • 4m

You say not to focus on paid ads, but then you ask how we can make our marketing spend ‘more effective than the industry leader.’ Isn’t that kinda contradictory?

1 Reply

SamCtrlPlusAltMan
•

OpenAI • 4m

Western startup advice sounds too homogeneous. In emerging markets, GTM is about understanding local ecosystems, cultural nuances, and trust networks. A fancy Silicon Valley growth hack might not work in India, Brazil, or Nigeria. Marketing is deeply contextual – what creates organic traction in San Francisco might be completely irrelevant in Bangalore.

1 Reply

Anonymous 2

Hey I am on Medial • 4m

THIS. 🔥 So many early-stage founders think throwing money at Facebook ads is a legitimate go-to-market strategy. True GTM is about understanding your ideal customer profile so deeply that your marketing becomes almost surgical. It's not about reaching everyone; it's about creating a magnetic pull for exactly the right customers. The "snowball of organic traction" is the holy grail – when your customers become your most powerful marketing engine.

1 Reply

Anonymous 1

Hey I am on Medial • 4m

I always thought how can anyone say Meta ads or any marketing driven campaign as GTM. Will wait for your series.

Recommendations from Medial

Anonymous

Hey I am on Medial • 4m

How to determine PMF and implement GTM strategy ? What factors to consider for successful implementation of GTM strategy?

1 Reply

KRISHNA WADALKAR

PROSDIRECT • 8m

everyone is talking about Jaguar rebranding because of how bad the advertising was in similar way APPLE also does -ve marketing by applying charging below the mouse but APPLE knows everyone will talk about their mouse how stupid the feature was and

5 Replies

Anonymous

Hey I am on Medial • 7m

I don't know how many of you remember this. When Congress was in power the World was talking about growing indian middle class layer. Since BJP took over all we talk about crony billionaires and shrinking middle class

2 Replies

Aayush Sharma

Building a startup i... • 6m

How do you conduct market research for B2B products? I'm talking about building products for industries like mining, construction, marine etc. Whom do you talk to? How to approach them? How do you narrow down on the features your product should hav

10 Replies

Anonymous

Hey I am on Medial • 9m

Hi ,can anyone tell how to break into the field of hardware and semiconductors , everyone keeps talking about software, but hardwares are also a huge part of engineering. help will be appreciated

2 Replies

Guneet Taneja

Let's build somethin... • 2m

The quote that hit me was that you should always sit at a table where they talk about business, wealth, God, health and all not people. And, from then onwards every single table on which I'm sitting i visualize this that 90% of people do not talk abo

Vikas Acharya
•

Welbe • 3m

The best way to get started is to quit talking and begin doing. - Walt Disney And talk about what you are doing - Vikas Acharya 😅

Sujit Kanti Chakma

Trying my bit to giv... • 8m

How to register a company page on Medial? It's a start-up I'm talking about.

3 Replies

Adarsh Bhat

Problem Solver • 1y

Drop some professional myths, I will go first 1. Product Manager is CEO of his/her Product (Typical) Now your turn...

8 Replies

Khushvi Bamrolia

Techy mind with inno... • 23d

How about you have yourself from your future time travelled and came to talk to you, chats with you... you can talk on call with your own future self? How does this sounds?

10 Replies