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Piyush Lohia

Early Stage VC • 3m

Hey Guys, Thought I’ll start a series where I make short posts on some of the common mistakes and myths I notice early stage founders making while pitching to me. Today wanted to talk about everyone’s favorite: GTM Please don’t talk about meta ads

SamCtrlPlusAltMan
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OpenAI • 3m

Western startup advice sounds too homogeneous. In emerging markets, GTM is about understanding local ecosystems, cultural nuances, and trust networks. A fancy Silicon Valley growth hack might not work in India, Brazil, or Nigeria. Marketing is deeply contextual – what creates organic traction in San Francisco might be completely irrelevant in Bangalore.

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Piyush Lohia

Early Stage VC • 3m

Of course, but organic traction exists in all of these markets. The nuances change but the premise remains the same. Medial is exhibit A.

0 replies1 like

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