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Speaking from experience, focus on the most critical issues they’re facing. If multiple people mention a specific problem, that’s where your product should shine so build a product that solves one big pain point really well before adding more features.

You should set up one-on-one interviews to dive deep into their pain points, and send out targeted surveys to collect broader feedback and try to offer them something small in exchange for their time

Start by talking to people who are actually working in those industries like operations managers, supervisors, or decision-makers at mining, construction, or marine companies. These folks can tell you what’s broken, what they wish existed, and what could make their daily work smoother.

Instead of narrowing down features too early, build a flexible MVP and let your customers guide the roadmap through their usage patterns and feedback.

For B2B products in industries like mining or construction, talking to the people on the ground—engineers, project managers, or site supervisors—is the best way to get real insights. They know the pain points firsthand.

tart with trade associations or professional groups in these industries. They often host events, webinars, or forums where you can network and learn directly from insiders.

B2B research impossible without insider connections.

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