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Rapido positioning itself against Zomato and Swiggy with lower restaurant commission fees (a strong move if they can pull it off) Their gross order value is now $1.25B and they’re showing revenue growth while cutting losses. Could be a compelling st

The Power of Organic Growth 🚀 Last month, our community grew 5,697 net followers, and now the community is about to hit 10,000 followers on WhatsApp and 4,000 on LinkedIn. No ads. No shortcuts. Just consistency, value, and word-of-mouth. This jou

🚨 Myth Busted! 🚨 💭 Myth: Higher ad spend = Lower CPA (Cost Per Acquisition). ✅ Fact: The secret to reducing CPA lies in strategic targeting, compelling creatives, and optimized landing pages—NOT just throwing more money at your ads! 💡 🌟 Stop w

Ola made fun of Swiggy and Zomato. This ad post angered most viewers, and the comment section was filled with negative comments Brands are often known to respect their competition. I have seen playful ads, but very less saw ads that belittle their c

🔥 "Why Startups Keep Losing? They’re Obsessed with Growth, Not Survival!" 🔥 Startups are so fixated on “hockey stick” growth, they forget one thing: Survival is the REAL first step. Corporates don’t even notice most startups because they’re too b

Snapchat is loss making Company 🔥 Snap Inc.'s story is an interesting one. Despite pulling in $4.6 billion in 2023 revenue, mostly from ads, the company is still facing major losses—$1.4 billion, to be exact. They’re spending big on R&D ($1.9 bill

Micro-Influencers: The Hidden Gems of Marketing Forget celebrities with millions of followers; the real power lies with micro-influencers. These are the everyday people with a smaller but highly engaged audience. Here’s why they’re your secret weapon

Invisible Brands Don’t Win. . Your product isn’t the problem. Your invisibility is. Every day, great businesses die—not because they’re bad, but because no one knows they exist. At Profisense, we don’t run ads. We engineer attention, create believe