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sia shetty

Unlocking Business I...ย โ€ขย 2m

How Licious Built a โ‚น12,500Cr Meat Empire & Disrupted Indiaโ€™s Meat Market! ๐Ÿ–๐Ÿš€ ๐Ÿ›‘ The Problem: Before Licious, 90% of Indiaโ€™s โ‚น2.6L Cr meat market was unorganized โ€“ poor hygiene, no cold chains, and unreliable quality. Butchers sold stale meat at inflated prices, with 40% wastage industry-wide. ๐Ÿ’ก The Solution: In 2015, Vivek Gupta & Abhay Hanjura launched Licious with a simple vision: "We wonโ€™t sell what we wonโ€™t eat ourselves." They built a farm-to-fork model that guarantees fresh, traceable, and antibiotic-free meat. ๐Ÿ”ฅ What Makes Licious Different? โœ… Farm-to-Fork Freshness โ€“ Direct partnerships with 2,500+ farmers, 150+ quality checks โœ… Tech-Driven Supply Chain โ€“ AI forecasting cut wastage from 40% to just 3% โœ… Super-Fast Delivery โ€“ 90-minute doorstep service in 14 cities โœ… Diverse Offerings โ€“ 500+ SKUs including marinated, ready-to-eat meats โœ… Strong Branding โ€“ IPL sponsorship, viral โ€œ#NoMoreKacchaMeatโ€ campaign ๐Ÿ“Š Business Model & Financials ๐Ÿ’ฐ Revenue Streams: Fresh meats (75%), Subscriptions (15%), Ready-to-Eat (10%) ๐Ÿ“ˆ 85% Repeat Rate | โ‚น700 Avg Order Value | โ‚น1.5B Valuation ๐ŸŽฏ Target: $2B IPO by 2026 ๐Ÿ† Growth & Expansion 500 offline stores planned by 2025 ๐Ÿช Plant-based & pet food launched in 2023 ๐Ÿฅฉ๐Ÿถ Global expansion (SEA & Middle East pilots) ๐ŸŒ ๐Ÿ”‘ Key Takeaways for Entrepreneurs: 1๏ธโƒฃ Own the Supply Chain โ€“ Vertical integration = 45% gross margins 2๏ธโƒฃ Educate the Market โ€“ โ‚น800Cr spent on awareness (2015-2020) 3๏ธโƒฃ Tech + Trust = Growth โ€“ Retained butchers as "Meat Ambassadors" From Bengaluru startup to Indiaโ€™s first D2C meat unicorn, Licious proves that premiumization worksโ€”even in price-sensitive markets! #Licious #StartupSuccess #D2C #BusinessGrowth #Entrepreneurship

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