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sia shetty
Stealthย โขย 6h
How Licious Built a โน12,500Cr Meat Empire & Disrupted Indiaโs Meat Market! ๐๐ ๐ The Problem: Before Licious, 90% of Indiaโs โน2.6L Cr meat market was unorganized โ poor hygiene, no cold chains, and unreliable quality. Butchers sold stale meat at inflated prices, with 40% wastage industry-wide. ๐ก The Solution: In 2015, Vivek Gupta & Abhay Hanjura launched Licious with a simple vision: "We wonโt sell what we wonโt eat ourselves." They built a farm-to-fork model that guarantees fresh, traceable, and antibiotic-free meat. ๐ฅ What Makes Licious Different? โ Farm-to-Fork Freshness โ Direct partnerships with 2,500+ farmers, 150+ quality checks โ Tech-Driven Supply Chain โ AI forecasting cut wastage from 40% to just 3% โ Super-Fast Delivery โ 90-minute doorstep service in 14 cities โ Diverse Offerings โ 500+ SKUs including marinated, ready-to-eat meats โ Strong Branding โ IPL sponsorship, viral โ#NoMoreKacchaMeatโ campaign ๐ Business Model & Financials ๐ฐ Revenue Streams: Fresh meats (75%), Subscriptions (15%), Ready-to-Eat (10%) ๐ 85% Repeat Rate | โน700 Avg Order Value | โน1.5B Valuation ๐ฏ Target: $2B IPO by 2026 ๐ Growth & Expansion 500 offline stores planned by 2025 ๐ช Plant-based & pet food launched in 2023 ๐ฅฉ๐ถ Global expansion (SEA & Middle East pilots) ๐ ๐ Key Takeaways for Entrepreneurs: 1๏ธโฃ Own the Supply Chain โ Vertical integration = 45% gross margins 2๏ธโฃ Educate the Market โ โน800Cr spent on awareness (2015-2020) 3๏ธโฃ Tech + Trust = Growth โ Retained butchers as "Meat Ambassadors" From Bengaluru startup to Indiaโs first D2C meat unicorn, Licious proves that premiumization worksโeven in price-sensitive markets! #Licious #StartupSuccess #D2C #BusinessGrowth #Entrepreneurship
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