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sia shetty
Unlocking Business I... • 6m
How Licious Built a ₹12,500Cr Meat Empire & Disrupted India’s Meat Market! 🍖🚀 🛑 The Problem: Before Licious, 90% of India’s ₹2.6L Cr meat market was unorganized – poor hygiene, no cold chains, and unreliable quality. Butchers sold stale meat at inflated prices, with 40% wastage industry-wide. 💡 The Solution: In 2015, Vivek Gupta & Abhay Hanjura launched Licious with a simple vision: "We won’t sell what we won’t eat ourselves." They built a farm-to-fork model that guarantees fresh, traceable, and antibiotic-free meat. 🔥 What Makes Licious Different? ✅ Farm-to-Fork Freshness – Direct partnerships with 2,500+ farmers, 150+ quality checks ✅ Tech-Driven Supply Chain – AI forecasting cut wastage from 40% to just 3% ✅ Super-Fast Delivery – 90-minute doorstep service in 14 cities ✅ Diverse Offerings – 500+ SKUs including marinated, ready-to-eat meats ✅ Strong Branding – IPL sponsorship, viral “#NoMoreKacchaMeat” campaign 📊 Business Model & Financials 💰 Revenue Streams: Fresh meats (75%), Subscriptions (15%), Ready-to-Eat (10%) 📈 85% Repeat Rate | ₹700 Avg Order Value | ₹1.5B Valuation 🎯 Target: $2B IPO by 2026 🏆 Growth & Expansion 500 offline stores planned by 2025 🏪 Plant-based & pet food launched in 2023 🥩🐶 Global expansion (SEA & Middle East pilots) 🌍 🔑 Key Takeaways for Entrepreneurs: 1️⃣ Own the Supply Chain – Vertical integration = 45% gross margins 2️⃣ Educate the Market – ₹800Cr spent on awareness (2015-2020) 3️⃣ Tech + Trust = Growth – Retained butchers as "Meat Ambassadors" From Bengaluru startup to India’s first D2C meat unicorn, Licious proves that premiumization works—even in price-sensitive markets! #Licious #StartupSuccess #D2C #BusinessGrowth #Entrepreneurship
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