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Vansh Khandelwal

StealthĀ ā€¢Ā 6h

Licious disrupted India's meat industry with its Farm-to-Fork model, ensuring control over the entire value chain for consistent quality and a predictable customer experience. By leveraging General Adaptation Syndrome (GAS), Licious adapted to market needs and refined operations through customer feedback. Their success lay in balancing primary activities like logistics and operations with secondary functions like HR, tech development, and procurement. The founders' unbiased market research ensured they met real consumer needs. Key lessons include prioritizing trust, making data-driven decisions, and focusing on internal improvements rather than blaming external factors.

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