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vishakha Jangir
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𝟯 𝗴𝗿𝗮𝗻𝗱𝗺𝗮 𝘄𝗵𝗼 𝘁𝘂𝗿𝗻𝗲𝗱 𝘁𝗵𝗲𝗶𝗿 𝗹𝗼𝘃𝗲 𝗶𝗻𝘁𝗼 𝗳𝗼𝗼𝗱 𝗯𝘂𝗶𝘀𝗻𝗲𝘀𝘀: Harbhajan’s – Bachpan Yaad Aajaye Gujju Ben Na Nasta Ammiji’s Today I will talk about " 𝗚𝘂𝗷𝗷𝘂 𝗕𝗲𝗻 𝗡𝗮 𝗡𝗮𝘀𝘁𝗮". ----- Founded by Urmila Jamnadas Asher (77 years old) and her grandson Harsh in Mumbai. Specializes in traditional Gujarati snacks – theplas, dhoklas, khakhras, and farali. Started as a way to support her grandson after a personal tragedy. Urmila’s lifelong passion for cooking ensures consistent traditional flavors and high-quality products. Focus on homemade-style snacks to build customer trust and loyalty. Started with pickles and expanded based on customer demand. Diversified product offerings to meet market needs. Leveraged social media platforms for cost-effective advertising and wider reach. Strong online presence helped in building a larger customer base. Focused on catering to the Gujarati community in Mumbai. Built strong customer relationships leading to repeat business and word-of-mouth promotion. Scaled up to include a retail store and cloud kitchen. Employed nine staff members to support operations. Achieved a revenue of approximately Rs 45 lakhs within the first year. Expanded from home-based operations to a retail store and cloud kitchen. Created jobs for nine employees. Positioned as a trusted brand for authentic Gujarati snacks. Combined traditional skills with modern business practices. Leveraged online platforms to reach a larger audience. Adapted product line based on customer feedback and market trends. Strong focus on quality and community engagement ensured customer loyalty and business growth. Follow me vishakha Jangir for 2 more interesting Grandma's food stories.
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