𝗠𝗲𝗲𝘁 𝘁𝘄𝗼 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 𝘄𝗵𝗼 𝗮𝗿𝗲 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝗼𝗳 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 !! I am sharing this story to show that a startup is not easy—it takes a lot from you. 𝗕𝗮𝗰𝗰𝗮 𝗯𝘂𝗰𝗰𝗶 !! Founded in 2013 by Natwar Agarwal and Anuj Nevatia in Delhi to fill a gap in online footwear. Built as a bootstrapped venture with a strong “Make in India” ethos, emphasizing quality and affordability. Focuses on innovative craftsmanship by combining traditional techniques (e.g., hand-carved lasts) with contemporary design and materials. Differentiates its business strategy by reinvesting early profits to continuously innovate and diversify its product range. Overcame early challenges such as customer skepticism toward online shoe buying and sourcing quality materials on a tight budget. Leveraged multiple e-commerce platforms (eBay, Snapdeal, Amazon, Flipkart, Myntra) to establish a strong digital presence and build a loyal customer base. Achieved significant growth with annual revenue of approximately ₹66.7Cr (around $8.06M) as of March 31, 2024, serving over 5 million customers with daily visits exceeding 2,000. Operates with a lean team of 3 employees (as of September 30, 2024), showcasing operational efficiency. Plans to further expand into lifestyle and athleisure segments and explore international markets (e.g., the UAE), setting it apart from competitors by blending local manufacturing with continuous innovation.
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