๐ ๐ฒ๐ฒ๐ ๐๐๐ผ ๐ฒ๐ป๐๐ฟ๐ฒ๐ฝ๐ฟ๐ฒ๐ป๐ฒ๐๐ฟ๐ ๐๐ต๐ผ ๐ฎ๐ฟ๐ฒ ๐ฒ๐ ๐ฎ๐บ๐ฝ๐น๐ฒ๐ ๐ผ๐ณ ๐ฐ๐ผ๐ป๐๐ถ๐๐๐ฒ๐ป๐ฐ๐ !! I am sharing this story to show that a startup is not easyโit takes a lot from you. ๐๐ฎ๐ฐ๐ฐ๐ฎ ๐ฏ๐๐ฐ๐ฐ๐ถ !! Founded in 2013 by Natwar Agarwal and Anuj Nevatia in Delhi to fill a gap in online footwear. Built as a bootstrapped venture with a strong โMake in Indiaโ ethos, emphasizing quality and affordability. Focuses on innovative craftsmanship by combining traditional techniques (e.g., hand-carved lasts) with contemporary design and materials. Differentiates its business strategy by reinvesting early profits to continuously innovate and diversify its product range. Overcame early challenges such as customer skepticism toward online shoe buying and sourcing quality materials on a tight budget. Leveraged multiple e-commerce platforms (eBay, Snapdeal, Amazon, Flipkart, Myntra) to establish a strong digital presence and build a loyal customer base. Achieved significant growth with annual revenue of approximately โน66.7Cr (around $8.06M) as of March 31, 2024, serving over 5 million customers with daily visits exceeding 2,000. Operates with a lean team of 3 employees (as of September 30, 2024), showcasing operational efficiency. Plans to further expand into lifestyle and athleisure segments and explore international markets (e.g., the UAE), setting it apart from competitors by blending local manufacturing with continuous innovation.
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