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How Licious Built a โ‚น12,500Cr Meat Empire & Disrupted Indiaโ€™s Meat Market! ๐Ÿ–๐Ÿš€ ๐Ÿ›‘ The Problem: Before Licious, 90% of Indiaโ€™s โ‚น2.6L Cr meat market was unorganized โ€“ poor hygiene, no cold chains, and unreliable quality. Butchers sold stale meat at i

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And then Relish, Zepto's White Labelled Chicken brand hit โ‚น500 Cr run rate in less that a year of start, compared to Lucious' โ‚น650 Cr

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