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Came to know that Zomato is offering users a huge discount on the product if they cancel the product in last minute. This is only if the user is ordered within 3 - 5 Kms radius. This was introduced to make a significant reduction in cancelling the o

Why ShopClues Failed? Authenticity Issues: ShopClues aimed to provide urban products to rural & suburban customers, but complaints about counterfeit items damaged trust & hurt the brand’s reputation, undermining their good intentions. Quality Conce

" start your StartUp! " Ever have an idea so good it keeps you up at night? Don't let it fade into the morning mist! Here's your chance to turn that spark into a startup success story. Buckle up, because we're about to launch your idea into the sky.

Scale until something breaks, then fix it. Amazon followed a simple rule while growing: keep expanding until something breaks, then fix it. At first, Amazon only sold books. As more customers started ordering, their warehouses couldn’t handle the

Everyone thought Bezos was insane in 2005... When he gave away unlimited free shipping. Now, Amazon's "free shipping" makes more money than Snapchat and Airbnb combined. Here's how Amazon quietly created the most genius business model ever: The y

Recently, I was watching a YouTube video, and the main character said something that stuck with me. They mentioned that if you want to succeed in the business world, you need customers. If you have few customers, your business will struggle. No disag

Welcome to OUT OF THE BOX MARKETING ! EP= 13 (Mcdonalds India) Imagine ordering a BigMac but receiving a McFlurry instead. Read it out. The Lok Sabha elections (April 2019) were held in India, and McDonald's came up with a marketing strategy. It

Update: Fired my co-founder Had the conversation yday. He came in at 2:30, first time in weeks. Think he knew something was off the moment I closed the meeting room door and said we needed to talk. The office felt so fucking quiet. Hardest thing I'v

Game Changing Growths of India [ PART 3 ] Flipkart was found in October 2007, in Bengaluru. They initially started by selling books and the initial investments were made by the families of the founders. In 2012, Flipkart acquired Letsbuy, an online

“How Jio made it’s competitors go out of Business” Disruption Diaries #2 Reliance Jio was launched on Sep 2016.Initially Jio provided free data services for several months to attract many customers. Before Jio data was expensive,and Voice call and