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Vishu Bheda
ย โขย
Medialย โขย 7m
Scale until something breaks, then fix it. Amazon followed a simple rule while growing: keep expanding until something breaks, then fix it. At first, Amazon only sold books. As more customers started ordering, their warehouses couldnโt handle the growing demand. Shipments got delayed, inventory was a mess, and customers were unhappy. Instead of slowing down, Amazon kept growing and fixed the problems as they came. They built automated warehouses, improved their delivery process, and created faster shipping options like Prime. The lesson? You canโt predict every problem while scaling a business. Sometimes, things need to break before you see where to improve. Amazonโs ability to fix things on the go is one reason itโs now one of the worldโs biggest companies. If nothing breaks, it means youโre not pushing your business hard enough to grow!
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