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Vishu Bheda
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Medial • 7h
Scale until something breaks, then fix it. Amazon followed a simple rule while growing: keep expanding until something breaks, then fix it. At first, Amazon only sold books. As more customers started ordering, their warehouses couldn’t handle the growing demand. Shipments got delayed, inventory was a mess, and customers were unhappy. Instead of slowing down, Amazon kept growing and fixed the problems as they came. They built automated warehouses, improved their delivery process, and created faster shipping options like Prime. The lesson? You can’t predict every problem while scaling a business. Sometimes, things need to break before you see where to improve. Amazon’s ability to fix things on the go is one reason it’s now one of the world’s biggest companies. If nothing breaks, it means you’re not pushing your business hard enough to grow!
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