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This is how 2 min Maggi killed it's competition. There were many other brands trying to beat Maggi. But it used a genius strategy called emotional marketing strategy. They started to show ads related to emotions like some boys eating Maggi together i

The Next Big Startup might not come from Silicon Valley. It’ll come from a war zone. A collapsed economy. A place no one expects. Why? • Survival breeds innovation. When systems fail, people build their own.
 • Underserved markets = massive opport

Methods for Market Research 1) Start with Existing Data :- You can refer any website, article, etc I prefer IBEF org website for industry analysis 2) Customer Interview :- It's very important to interview your customers. They will help you to know pr

Pivoting in careers and startups should be viewed as a normal and strategic decision. I have observed highly skilled individuals who remain in careers strictly aligned with their educational background not necessarily out of passion, but because the

The Most Common Practice in Startup Funding The Steps of Funding, Hey everyone, We know that most startups use a specific funding method to get off the ground. Yesterday, I mentioned how most startups use traditional funding methods. Today, I wan

Social media 4.0:- Vertical social media platforms As the new social media platforms will be specific vertical based, which amongst these could become potentially big - A) Social media app with commerce for farmers to stay updated with markets and

The Most Dangerous Founder Trait? Not Overconfidence. It’s Compromise. Indian startup founders are gritty. But grit alone doesn’t build legacy. Here's the trap most fall into: → “Let’s do what investors want.” → “Let’s copy what’s working.” → “Let

Hello people, I'm thinking to launch a financial product where the Pan shops, super markets, Kirana shops, cloth retailers... etc can give credit for the products they sold to the known and to the trust customers without any hesitation. Through Imp

I was recently in a conversation with a founder whose sales team was floundering. He said, “I just need them to be better at closing.” So I asked, “What’s their process look like?” He paused. That's when I realized: most people know what they wan

Corporates take big risks and have money. Then why startups exist? 1. Corporates hate UNCERTAINTY: They take risk by building scenarios & models, so avoids whats uncertain 2. Less data: Before AirBnB they cudnt model market size of ppl renting beds