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This is how 2 min Maggi killed it's competition. There were many other brands trying to beat Maggi. But it used a genius strategy called emotional marketing strategy. They started to show ads related to emotions like some boys eating Maggi together i

The Next Big Startup might not come from Silicon Valley. It’ll come from a war zone. A collapsed economy. A place no one expects. Why? • Survival breeds innovation. When systems fail, people build their own.
 • Underserved markets = massive opport

Methods for Market Research 1) Start with Existing Data :- You can refer any website, article, etc I prefer IBEF org website for industry analysis 2) Customer Interview :- It's very important to interview your customers. They will help you to know pr

The Most Common Practice in Startup Funding The Steps of Funding, Hey everyone, We know that most startups use a specific funding method to get off the ground. Yesterday, I mentioned how most startups use traditional funding methods. Today, I wan

Social media 4.0:- Vertical social media platforms As the new social media platforms will be specific vertical based, which amongst these could become potentially big - A) Social media app with commerce for farmers to stay updated with markets and

Corporates take big risks and have money. Then why startups exist? 1. Corporates hate UNCERTAINTY: They take risk by building scenarios & models, so avoids whats uncertain 2. Less data: Before AirBnB they cudnt model market size of ppl renting beds

I was recently in a conversation with a founder whose sales team was floundering. He said, “I just need them to be better at closing.” So I asked, “What’s their process look like?” He paused. That's when I realized: most people know what they wan

Why are most billionaires engineers? Take almost any big company, whether it's Google, Facebook, Apple, or even Zepto. All these companies were founded by tech engineers, not MBA student. Why? Because these companies often started as side project

Indian AI startups: Uniphore Technologies Industry: Conversational Service Automation (CSA) Funding: Total funding raised: Over $658 million across 13 rounds (as of June 20, 2024) Largest funding round: Series E in January 2022 for $400

In the realm of entrepreneurship, it is often advocated that one's driving force should be the desire to serve rather than the pursuit of wealth. However, it is essential to recognize that financial incentives frequently serve as the initial impetu