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Six months were spent building a product that no one really needed. It was exciting at first — the vision felt strong. But the common mistake was made: the idea was never validated. No real feedback. No user conversations. Just assumptions. Over t

Two young entrepreneurs in Bengaluru decide to flip the script on how startups raise money, and they do it with a twist that would make any investor/founder sit up and take notice. Meet Vikas Bardia and Kislay Verma, the brains behind Shoffr - an el

India generates over 1 million tonnes of textile waste every year. → A big part of it comes from home furnishings. (Source: Ministry of Textiles) Unlike clothes, rugs rarely get reused. They're bulky. They're forgotten. → And most quietly end u

Coca-Cola literally built a 250ft wide wall of Coke bottles at the Kumbh Mela recently And this is very smart marketing move. Let me explain why. See, Kumbh Mela is the world's largest gathering of human beings, where millions of people come togeth

Kunal was an average student all his life. No IIT, BITS or any other premier school to show Kunal worked really hard to get a 45 LPA package after 6 years of grind. Life is sorted for Kunal.. Here comes an Al Devin, that can do exactly what Kunal

Time to redefine your ‘early stage fundraising' strategy? Stop waiting for the cavalry. The narrative of blaming the early-stage investor ecosystem is a distraction from the real work of building value. We hear the murmurs – "lack of capital," "unre

Zomato and Neeraj Goyat Sponsorship Deal Announced by Deepinder Goyal Zomato and Neeraj Goyat sponsorship Breaking sports and food news! Food ordering and delivery app Zomato partners with professional boxer Neeraj Goyat. The statement was made publi

Launched in late 2024, Jarvis is that cool new kid on the block that's shaking up advertising for brands selling on Zepto. Imagine a tool so smart that it's already blasted out 15 billion ad impressions and has generated advertising revenue equivalen

Why 'Doing More' is a Losing Game for Founders. 🤔 This author, Nell Derick Debevoise, argues that we've been sold a lie: that more hustle = more fulfilment. In reality, focusing too hard on just one area of life leads to a "diminishing returns tr

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