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Six months were spent building a product that no one really needed. It was exciting at first — the vision felt strong. But the common mistake was made: the idea was never validated. No real feedback. No user conversations. Just assumptions. Over t

Two young entrepreneurs in Bengaluru decide to flip the script on how startups raise money, and they do it with a twist that would make any investor/founder sit up and take notice. Meet Vikas Bardia and Kislay Verma, the brains behind Shoffr - an el

Laptop manufacturers are using 13th gen i3 cpus in 30-40k range laptops And guess what? It comes with 16gb ram too! OMG! Such a nice laptop isn't it? Well, here's the catch Altho those i3s may seem to be good cause they're "13th gen" with 16gb ram

India generates over 1 million tonnes of textile waste every year. → A big part of it comes from home furnishings. (Source: Ministry of Textiles) Unlike clothes, rugs rarely get reused. They're bulky. They're forgotten. → And most quietly end u

Coca-Cola literally built a 250ft wide wall of Coke bottles at the Kumbh Mela recently And this is very smart marketing move. Let me explain why. See, Kumbh Mela is the world's largest gathering of human beings, where millions of people come togeth

📊 80% of outreach stops after 1-2 messages . Yet research shows it takes 5-7 touchpoints before trust kicks in . Here's the bias We assume “NO REPLY = REJECTION ” But Silence isn't rejection... it's often UNFINISHED TRUST . You send a message

Should a founder never miss an opportunity from an investor who is ready to give money for his startup?? My honest opinion is NO. A founder should be very picky when it comes to choosing an investor. Randomly saying yes to every investor is more dang

🎤 Pitching to Investors Isn’t About Slides It’s About Signals Every founder thinks an investor pitch is about the deck. But investors know the truth They’re not just investing in the idea. They're investing in you. And the fundamentals shown in th

Kunal was an average student all his life. No IIT, BITS or any other premier school to show Kunal worked really hard to get a 45 LPA package after 6 years of grind. Life is sorted for Kunal.. Here comes an Al Devin, that can do exactly what Kunal

Time to redefine your ‘early stage fundraising' strategy? Stop waiting for the cavalry. The narrative of blaming the early-stage investor ecosystem is a distraction from the real work of building value. We hear the murmurs – "lack of capital," "unre