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Understanding the emotional triggers behind purchasing decisions can drastically improve how you market and sell.
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Behavioral Finance examines how emotions and biases affect financial decisions, leading to irrational behavior. Unlike traditional finance, it acknowledges that people often make decisions influenced by psychology. Key points include: 1. Loss Avers
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“Feel First, Act Fast: How Emotional Framing Experiments Shape Decisions” Emotional framing is the art of presenting the same message in different emotional tones to influence perception and action. Marketers run experiments to test which emotion
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There are 10 ways to evaluate Market. 1. Urgency. How badly do people want or need this right now? 2. Market Size. How many people are purchasing things like this? 3. Pricing Potential. What is the highest price a typical purchaser would be w
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“Why We Buy: Cracking the Code of Consumer Psychology” Consumer psychology is the study of why people buy, blending behavioral science, emotion, and decision-making patterns. It explores how factors like perception, memory, social influence, habits,
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