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Shaurya
Building for 0-1Ā ā¢Ā 1y
This weekend, @Startt had the privilege of hosting Monalisa Sethi for a powerful session on #GoToMarket strategies. Hereās what we learnt: ā”ļø Validate fast. Users may interpret products differently than expected. Identify gaps early and refine messaging before scaling. ā”ļø Use emotions to drive action. Buying decisions are often tied to psychological triggers and events. ā”ļø Find the right time and place to pitch. Meet users where they are already thinking about the problem you solve. Context beats cold outreach. ā”ļø Break into regulated industries by solving urgent pain points. ā”ļø Target new decision-makers. They are eager to prove themselves and more open to change. ā”ļø Identify the right persona, create a strong hook, and use LinkedIn, referrals, and direct outreach strategically. ā”ļø Private events convert better than cold outreach. Exclusive discussions build trust and speed up decision-making. A special thanks to Harkirat Singh for believing Startt was the right medium. š
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