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Shaurya
Building for 0-1 • 2m
This weekend, @Startt had the privilege of hosting Monalisa Sethi for a powerful session on #GoToMarket strategies. Here’s what we learnt: ➡️ Validate fast. Users may interpret products differently than expected. Identify gaps early and refine messaging before scaling. ➡️ Use emotions to drive action. Buying decisions are often tied to psychological triggers and events. ➡️ Find the right time and place to pitch. Meet users where they are already thinking about the problem you solve. Context beats cold outreach. ➡️ Break into regulated industries by solving urgent pain points. ➡️ Target new decision-makers. They are eager to prove themselves and more open to change. ➡️ Identify the right persona, create a strong hook, and use LinkedIn, referrals, and direct outreach strategically. ➡️ Private events convert better than cold outreach. Exclusive discussions build trust and speed up decision-making. A special thanks to Harkirat Singh for believing Startt was the right medium. 🙏
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