There are 10 ways to evaluate Market. 1. Urgency. How badly do people want or need this right now? 2. Market Size. How many people are purchasing things like this? 3. Pricing Potential. What is the highest price a typical purchaser would be willing to spend for a solution? 4. Cost of Customer Acquisition. How easy is it to acquire a new customer? On average, 5. Cost of Value Delivery. How much will it cost to create and deliver the value offered, in both money and effort? 6. Uniqueness of Offer. How unique is your offer versus competing offerings in the market. 7. Speed to Market. How soon can you create something to sell? 8. Up-front Investment. How much will you have to invest before you're ready to sell? 9. Upsell Potential. Are there related secondary offers that you could also present to purchasing customers? 10. Evergreen Potential. How much additional work will you have to put in in order to continue selling?
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