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These days social media makes startups look like a shortcut to fame. “quit your job, raise funding, build a unicorn.” but sach yeh hai, startup is not cool lifestyle. startup = sleepless nights, brutal rejections, failed experiments, aur logon ka no

1 Year of Entrepreneurship: Lessons, Struggles & the Road Ahead A year ago, I stepped into the world of entrepreneurship with big dreams and endless curiosity. Today, after countless experiences—some inspiring, some tough—I stand here with more know

Your “brilliant idea” isn’t enough — the market decides. Every founder believes their idea is the next big thing. But here’s the catch 👇 💭 An idea without validation is just an assumption. Before you spend months building, ask: 🔍 Who exactly i

Mercedes is slowly becoming the new iPhone in India After the recent GST changes, luxury cars like Mercedes are getting a little easier to buy. But that is just half the story. The real reason more people are chasing Mercedes today is not price. It

Not Every Founder Is Chasing VC Money. Some of Us Are Chasing Clarity. 🧠💡 Lately, I’ve come across many replies or comments or even advise in Medial saying : Don’t run behind VCs Real founders don’t chase money, they chase value. I'll fund you, e

Before You Build Outreach Campaigns — Validate Your Market First. Just because there’s a list of companies… Doesn’t mean they’re the right companies. This week, I’ve been deep into a research task: Identifying FDA-registered medical device compani

Building trust in Tier 2 & 3 markets: The underrated growth hack If you’re trying to scale in India and ignoring Tier 2 & 3 cities, you’re missing out on long-term loyalty. Because here, trust isn’t a luxury—it’s the currency. Big ads don’t conver

I’ve built 7 apps in the last year. 10,000+ users. A few already making money. And yet—every day I wake up with another “million-dollar idea” fighting for my attention. The code? Done. The products? Real. The problem? Distribution. I’m not failing

Meta’s Andromeda update broke most D2C ad accounts. What used to work: product first, problem next, CTA in the first 3 seconds; now just burns spend. Brands kept scaling spend. Meta moved the goalposts. Here’s what actually changed: - Narrow target

𝗜𝗱𝗲𝗮𝘀 𝗗𝗼𝗻’𝘁 𝗙𝗮𝗶𝗹, 𝗔𝘀𝘀𝘂𝗺𝗽𝘁𝗶𝗼𝗻𝘀 𝗗𝗼—𝗩𝗮𝗹𝗶𝗱𝗮𝘁𝗲 𝗙𝗶𝗿𝘀𝘁 In my early years of working with founders, I saw a pattern: brilliant ideas, passionate teams—but no real validation. Many built products based on assumptions,