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Prince Gupta

thevisualediting.in • 8m

Building trust in Tier 2 & 3 markets: The underrated growth hack If you’re trying to scale in India and ignoring Tier 2 & 3 cities, you’re missing out on long-term loyalty. Because here, trust isn’t a luxury—it’s the currency. Big ads don’t convert here. Real stories do. Shiny websites don’t build belief. WhatsApp forwards, local referrals, and word-of-mouth do. Here’s what I’ve observed: ▫️Vernacular content builds faster connection than English-heavy messaging. ▫️A simple voice note or personal follow-up converts better than a fancy sales funnel. ▫️Consistency beats virality—show up again and again, and they’ll back you. The Tier 2 & 3 audience is often more skeptical at first—but once you earn their trust, they become your loudest champions. Still chasing Tier 1 validation? Start earning Tier 2 loyalty. Curious to know—how are you building trust in Bharat? Drop your thoughts or strategies in the comments. Let’s learn from each other.

4 Replies

Replies (4)

Account Deleted

Hey I am on Medial • 8m

meesho understood it well

1 Reply

Kunal Makwana

Hey I am on Medial • 8m

consistency beat intensity. that hit hard.

1 Reply

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Can quick commerce easily expand in tier 3 cities. As they have already started expanding in tier 2 cities. The consumer behaviour is different from tier 1 and 2 cities. Here in tier 3 people have habit to buy from local kirana . The buying behavio

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