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IKEA into phone electronics. Will it work? They banged the furniture market, but here it's a whole different game. Let's see where things go.

“The IKEA Effect: Why We Value What We Build” The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture — and end up lovin

This app feels disorganized and confusing. There are no clear instructions on the home screen, no visible tours, and no guidance on what needs to be done. The overall experience feels chaotic and frustrating.

“IKEA’s Royal Sleepover” WEIRD Marketing Strategy #13 It all started on Facebook, a group was created ‘I Wanna Have a Sleepover in IKEA’ and the number of members joined were 10K,IKEA Selected 100 lucky people to spend the night in their showrooms.

In 2018, Ikea made headlines with a campaign that was as bold as it was bizarre. The Swedish furniture giant released an ad in a popular magazine that featured a picture of a crib with a simple yet shocking request: “Pee on this ad.” What seemed lik

For a startup, Capitalising on Uncertainty could prove to be one of its biggest assets. How? Let's understand. In the 1960s, IKEA was primarily a mail-order furniture company based in Sweden. They opened their second retail store in 1965, as the r

Tech Explained #1 (starting with basic) Computer - i) What is a Computer? A computer is a programmable electronic device designed to process information. It's essentially a complex machine that follows instructions to perform a wide range of tasks.

Hey Medial fam—ever wondered why we overvalue our own creations or get stuck on that first price we see? 1. 🛠️ IKEA Effect We overvalue things we’ve had a hand in building. When you assemble your own furniture, you feel proud—and you’re willing

Perplexity founder Aravind Srinivas explains the “user is never wrong” philosophy of Larry Page Back in the early days of Google, Larry Page met with the CEO of Excite, the second-biggest search engine at the time. During the meeting, they compare

The Highest-Paid CEOs: Are We Seeing Visionary Leadership or a Broken System? The data on S&P 500 CEO compensation with over $100 million in total pay. According to this infographic, the Top 10 alone collectively rake in more than $800 million. Th