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Platforms that can harness the power of network effects are the ones that don't need marketing; their consumer market spreads through word of mouth. For example (Medial, WhatsApp, Airbnb, and Uber).

BYJU’S spent ₹0 on marketing for the first few years. Word of mouth and value did the job

Value > Profit ? An entrepreneur is supposed to deliver value. Value, as much as a consumer deserves. Value, more than a consumer is paying. Value, more than a competitor is delivering. We are always willing to do more than, what we can. More t

How Social Media Has Replaced Word of Mouth for Local Jewelry Stores For years, local jewellers relied on word of mouth to grow. Today, that personal recommendation still matters—but it now lives on social media. Here’s how platforms like Instagram,

VALUES over VALUE Modern consumers, especially the younger generation, are gravitating towards brands that align with their value systems, focusing on social impact, sustainability, and wellness. Look at this- The Elements of Value pyramid highligh

People who know their value don't go running after people; they don't beg for people to stay in their lives, they don't try to prove their worth to people, they don't feel sorry for themselves when people don't chose them... The more you know your v

Why Indian Customers Are the Toughest to Convince⁉️🤔 1. Value: Indians want higher value for less investment of money and often bargain. Therefore India is considered price sensitive market 2. Trust : if there are two alternatives, Indian would

Crucial KPIs for founders, from inception to exit: Pre-Seed: Validate your idea! Focus on Problem-Solution Fit (qualitative user interviews, early sign-ups). Seed: Prove initial traction. Track Customer Acquisition Cost (CAC), Conversion Rates, and

How to Build a Great Startup in a Nutshell Solve a real problem, not just a cool idea. Talk to users early, build fast, and improve based on feedback. Keep your solution simple at first—focus on what works, not perfection. Don’t fear failure; adapt

“Earned, Not Given: How the Paradox of Effort Strengthens Customer Loyalty” The Paradox of Effort suggests that people value outcomes more when they’ve worked harder to achieve them—even if the effort was optional. In business, this is used to deepe