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Platforms that can harness the power of network effects are the ones that don't need marketing; their consumer market spreads through word of mouth. For example (Medial, WhatsApp, Airbnb, and Uber).

VALUES over VALUE Modern consumers, especially the younger generation, are gravitating towards brands that align with their value systems, focusing on social impact, sustainability, and wellness. Look at this- The Elements of Value pyramid highligh

Why Indian Customers Are the Toughest to Convince⁉️🤔 1. Value: Indians want higher value for less investment of money and often bargain. Therefore India is considered price sensitive market 2. Trust : if there are two alternatives, Indian would

𝐓𝐡𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐒𝐭𝐨𝐫𝐲 𝐨𝐟 𝐃𝐦𝐚𝐫𝐭: 𝐔𝐧𝐥𝐞𝐚𝐬𝐡𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐈𝐧𝐝𝐢𝐚’𝐬 𝐌𝐢𝐝𝐝𝐥𝐞 𝐂𝐥𝐚𝐬𝐬 Dmart, founded by Radhakishan Damani in 2002, has become a retail giant by tapping into the Indian middle class's pote

Quality > Quantity Be it social media or the startup world, it’s easy to get caught up in vanity metrics—like how many likes you get on a post. But real growth comes from offering top-notch services and consistently delivering value to your clients

🗞️ How did Uber's initial funding rounds impact its growth Uber's initial funding rounds were crucial in fueling the company's rapid growth and expansion. Uber raised an initial $1.25 million in angel funding from First Round Capital in 2010, which

→ Great marketing won’t fix a bad product. → Not everyone is your customer. → Viral campaigns are often flukes. → Content quality trumps quantity. → Authenticity beats flashy tactics. → Customer feedback is gold. → Trends die quickly; fundamentals la

What does it mean to become a founder? Becoming a founder means identifying a market need or problem and creating a solution to address it. Founders build an organization around this solution and form a team to develop and operate the business. The

I LOVE THE WORK ZIPLINE IS DOIN SEE⬇️ Zipline is a company that specializes in using drones to deliver medical supplies, especially in remote or hard-to-reach areas. Their drones have been crucial in delivering essential items like blood, vaccines,

💡The Importance of Knowing Your Startup’s Default Fate Understand Your Default Fate : Startups must know if they are “default alive” or “default dead” to make informed decisions. Default Alive vs. Default Dead : - Default alive: Reaches profi