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🤫 How TATA’s GENIUS STRATEGY made him the GREATEST BUSINESS TYCOON. Tata demonstrates a profound understanding of its diverse audience in India, segmented into Tier-1, Tier-2, and Tier-3 audience. With Tier-1 comprising 170 million wealthy and ri

In my previous post someone commented that I should add a few rich people's biography in Netflix watchlist. Actually Most of the billionaires come from privileged background. But they make the story more inspirational for marketing purposes. Like Bil

“Powerhouse of Indian Retail to failure” Billions to Bankruptcy #4 Big Bazaar was started in 2001 by Kishore Biyani under future retail group.It was started as a one-stop shopping destination provided consumers with convenience and value, catering

Netflix had zero faith in Squid Game. They buried it under 6,000+ other shows. $0 marketing budget. Zero promotion. No push. Then, 111 million viewers crashed their servers in 28 days. Here's how an overlooked masterpiece silenced every doubter i

Amazon buying MX Player is a masterstroke! 🙌🙌 Here's why it wants a 3rd streaming platform. Let’s start from the start 👇 .. Basics: -> MX was developed by Korea’s J2 Interactive to play downloaded videos on smartphones -> By 2018, it had 175m

"Welcome to India, where the only thing more complicated than figuring out who’s paying for the next round is understanding liquor regulations." Let's have a look at the key insights of Indian Liquor Industry. Opportunities: 1. Craft Spirits & Pr

🐎 Razorpay vs 🐘 PayU — A Fintech Face-Off in 2025 I recently came across a post on Medial about Razorpay’s success story — and it got me thinking. Today, I want to talk about Razorpay’s meteoric rise, its unique approach to business, and how it com

The 3 Cs of Startups: How to Find Your Ideal Audience in India . India isn’t a single market, it’s a mix of four unique consumer segments, each with its own buying habits and priorities. If you’re launching a startup, focusing on the right C's Conve

📖 DAILY BOOK SUMMARIES 📖 🔗 DIRECT FREE E-BOOK DOWNLOAD LINK AVAILABLE 👉 https://drive.google.com/file/d/1Z--MqJ0S-urv99H-lUWg0yqPdfExuUro/view?usp=drivesdk 2ND BOOK — https://drive.google.com/file/d/1YwPvitjUmc0aBwtp9BRzZJY_tHkuu__O/view?usp

David Ogilvy—The Rich Ad Genius—Says This About Advertising, and He's Right David Ogilvy, often hailed as the "Father of Advertising" and a man who built a fortune from mastering the art of persuasion, once said: “Advertising people who ignore resea