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The Reality of Product-Market Fit "Most startups don’t fail because of poor execution. They fail because they build something nobody wants. 🚫" Here’s the truth: if you’re not solving a problem people care about, no amount of sales, marketing, or

How to know if you reached Product-Market Fit? 1. Your customers will pull, you don't push 2. Your users become your sales team, will share, recommend and defend your product 3. Users stay and grow their usage, retention becomes easy 4. If 40%+

Understanding Product-Market Fit Product-market fit (PMF) happens when your product meets a strong market demand. It’s when customers not only buy but also love and recommend your product. Without PMF, even great marketing won’t lead to sustainable

Product-Market Fit: When Your Startup Stops Chasing and Starts Leading Customers pull, you don’t push – Demand grows organically when PMF is real. Your users become your sales force – Advocacy replaces advertising. Retention isn’t just staying, it

᠅ Founder Tip: Product-Market Fit isn’t a moment—it’s a feeling Everyone chases that elusive phrase: Product-Market Fit (PMF). But it doesn’t show up in a dashboard. It shows up in behavior. Here’s how you know you’re getting close: 1. People use

LYou’re Doing Marketing the Wrong Way—Here’s Why You’re Not Seeing Results No matter what you try, you’ll never see results if you miss this key approach. Recently, I’ve been working with HubSpot—a tool I’ve heard countless positive things about—an

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💡 “The life of every startup can be divided into two parts: before product-market fit and after.” — Marc Andreessen I come back to this essay every few months. Not because it’s inspirational, but because it’s clarifying. Here’s the uncomfortable t

Sequoia’s Product-Market Fit (PMF) Framework PMF is not a single “aha!” moment. It’s a spectrum. Sequoia studied thousands of early-stage startups and realized most founders fall into one of 3 PMF archetypes. The big questions: - Where are YOU on t

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