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Vishu Bheda
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Medial • 8m
Costco built a $250 billion empire by breaking all the rules: - 14% max markup. - $4 billion in membership fees. - Just 4,000 products. Here’s how Costco redefined retail—and the pricing strategy that turned customers into die-hard fans: Costco’s Secret to Success 1. Low Prices Customers Trust: Costco limits markups to 14%, much lower than most stores. Shoppers know they’re getting a fair deal. 2. Memberships = Big Profits: Costco makes $4 billion a year from membership fees, which helps keep prices low. Over 90% of members renew each year! 3. Fewer Products, Better Quality: Costco sells just 4,000 carefully chosen items (compared to 100,000+ at Walmart). This means better quality and value. 4. Kirkland Brand Wins Big: Their in-house Kirkland brand makes $50 billion a year and competes with top brands. 5. Bulk Deals + Fun Finds: Costco offers bulk savings and surprise deals, making shopping exciting. Costco proves: take care of customers, and success follows!
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