Back

*USP (Unique Selling Proposition)* refers to the distinctive feature or benefit that sets your product or service apart from competitors. This is essentially the reason why customers should choose your product over others, highlighting its uniqueness

What is your unique value proposition compared to your competitors?

What are your thoughts on opening a recruitment consultancy with a unique selling proposition (USP) focused on offering competitive rates, rather than the standard 8.33% fee? By differentiating ourselves through more attractive pricing, we aim to a

What is USP? USP stands for Unique Selling Proposition is a marketing concept that highlights what makes a product, service, or brand stand out. 1] Uniqueness: Focuses on what's different/better about your product than competitors. 2] Customer Ben

10 Powerful Frameworks to Supercharge Your Sales Game 💼 1. SPIN Selling → Situation, Problem, Implication, Need-payoff 2. The Challenger Sale → Teach, Tailor, Take Control 3. BANT → Budget, Authority, Need, Timeline 4. MEDDIC → Metri

Personal identity has become even more important than ever since the 21st century. Edward de Bono advised marketers that we should pay more attention to the Unique Buying State (UBS) instead of the Unique Selling Point (USP). We want to be part of

What unique value proposition or in simple words differentiating features a Biryani based brand that manufactures, packages and delivers on its own should have to be the biggest player in this category?

In the rapidly evolving landscape of technology and mobile apps, the Hike messaging app serves as a cautionary tale of failure. Despite its initial promise, Hike struggled with several critical issues that led to its decline. It failed to effectively

Building in India means solving for incredible diversity and complexity. Don't run from it – embrace it. That's where the unique value (and opportunity) lies.