True, pricing is crucial. A focus on affordable, unique fashion for tier-1 cities could work, especially with a strong sustainable angle and curated selections.
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Can quick commerce easily expand in tier 3 cities. As they have already started expanding in tier 2 cities.
The consumer behaviour is different from tier 1 and 2 cities. Here in tier 3 people have habit to buy from local kirana . The buying behavio
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Dr Ashutosh Rout
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A bold decision by the board.Aster needs to focus on it's presence throughout the country. Targeting tier-2 and tier-3 cities and opening small centres there at affordable prices will help the common man.
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Shashank
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Nowadays, quick commerce is booming, and many people in tier 1 cities use the services of quick commerce giants. However, recently, many people from tier 2 cities, and tier 1 cities where quick commerce giants haven't yet established a strong presenc
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Karan Sahu
Founder • 9m
I think there is a growing gap between the purchasing power of people in Tier 2 cities (especially among young people) and the activities available in these cities.
Startups need to penetrate this gap effectively. You can see a lot of new franchises