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"How can you create long-term value for your customers, employees, and community, while adapting to the ever-changing market landscape?"

“The IKEA Effect: Why We Value What We Build” The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture — and end up lovin

“Give to Get: How Reciprocity Turns Kind Gestures into Customer Loyalty” The Reciprocity Principle is a psychological rule where people feel obliged to return favors. In business, it’s a subtle yet powerful tool. When a company gives something valua

“Pay Now, Forget Later: How the Decoupling Effect Increases Customer Spending Comfort” The Decoupling Effect refers to the psychological separation of payment from consumption, making people more comfortable spending. Businesses use this to reduce t

Everything's freemium now. Even when you're paying. Popups. Locked features. "Go Premium" banners everywhere... Hold up. I am on Premium. Nah. You"re on Pro. Premium’s two tiers above you, dear user. If your paying users feel like they’re on a tria

Value > Profit ? An entrepreneur is supposed to deliver value. Value, as much as a consumer deserves. Value, more than a consumer is paying. Value, more than a competitor is delivering. We are always willing to do more than, what we can. More t

Pricing Dilemma: How do we strike the perfect balance where users feel they're getting value without overpaying, and founders feel fairly compensated? Your Thoughts: What pricing models have you seen that achieve this balance? Any insights or experi

🧠 Pricing Dilemma: How do we strike the perfect balance where users feel they're getting value without overpaying, and founders feel fairly compensated? 💬 Your Thoughts: What pricing models have you seen that achieve this balance? Any insights or

𝗧𝗵𝗲 𝘄𝗼𝗿𝘀𝘁 𝘁𝗵𝗶𝗻𝗴 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗱𝗼 𝗮𝘀 𝗮 𝗳𝗼𝘂𝗻𝗱𝗲𝗿? 𝐁𝐞𝐢𝐧𝐠 𝐝𝐞𝐬𝐩𝐞𝐫𝐚𝐭𝐞. Desperate for money. Desperate for customers. Desperate for fame. Desperate for validation. The more you chase these things, the more they run a

“Give First, Gain Later: How the Reciprocity Norm Converts Kindness into Commerce” The Reciprocity Norm is a social rule where people feel obligated to return a favor. In business, it’s a subtle but effective way to build goodwill and drive action.