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Are you currently using outdoor advertising for your brand? We're conducting a quick survey to better understand the effectiveness of outdoor advertising. If you've used billboards, bus stops, or other outdoor ads, please DM us. Your insights will

📢 Revolutionizing Outdoor Advertising 📢 Hi everyone, I'm Vijay Kumar Raju, the founder of Kappa Ads, a startup aiming to reshape the outdoor advertising landscape. We're bringing digital screens to auto-rickshaws, transforming them into captivati

🚗 Marketing Plan for Vehicle Boardings Advertising 📱 Our innovative advertising solution is revolutionizing outdoor ads by installing digital screens on local vehicles. This allows brands to reach a wider audience across different locations, makin

Revolutionizing Outdoor Advertising Traditional outdoor advertising, such as billboards, skywalks, and bus stop ads, is often prohibitively expensive and inflexible. Our startup is addressing these limitations by introducing a novel approach: 15-inc

Revolutionizing Outdoor Advertising Traditional outdoor advertising, such as billboards, skywalks, and bus stop ads, is often prohibitively expensive and inflexible. Our startup is addressing these limitations by introducing a novel approach: 15-inc

“Zomato’s Badword Abbreviations” Failed Marketing Strategy #4 In 2017, Zomato launched an outdoor advertising campaign in major cities that used the Hindi abbreviations "MC" and "BC" for mac n' cheese and butter chicken.The campaign was criticize

Here is a story of indian IT industry Genesis (1970s): 🔸In the early 1970s, multinational companies recognized India’s potential and began expanding their operations into the country. 🔸Tata Consultancy Services (TCS), acting as the sales age

Imagine a startup that transforms everyday cars into mobile advertising platforms, creating a win-win for car owners, businesses, and the startup itself. This concept leverages vehicle wraps, decals, and digital screens to display dynamic, location-b

Indian Unicorn Start-Ups & Their Advertising Budgets 🚀📢 Here’s how top unicorns are investing in ads (FY24): Swiggy: ₹1,850 CR – 🥇 Highest spender! Zomato: ₹1,432 CR – Hungry for visibility! Paytm: ₹922 CR – Fintech leader! Policybazaar: ₹899

Promotion in the 4Ps of Marketing: What is Promotion? Promotion means various marketing techniques used to communicate with customers and influence their buying decisions. It includes advertising, sales promotions, public relations, and direct market