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🚗 Marketing Plan for Vehicle Boardings Advertising 📱 Our innovative advertising solution is revolutionizing outdoor ads by installing digital screens on local vehicles. This allows brands to reach a wider audience across different locations, makin

We're building an innovative AdTech startup that aims to bring back the power of offline marketing – billboards, hoardings, transit ads, drone ads, and more – but with a digital, data-driven twist. 📊 We want your opinion: 👉 Would your business in

The Role of Advertising in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Str

“Zomato’s Badword Abbreviations” Failed Marketing Strategy #4 In 2017, Zomato launched an outdoor advertising campaign in major cities that used the Hindi abbreviations "MC" and "BC" for mac n' cheese and butter chicken.The campaign was criticize

I recently tried a low-budget advertising campaign for my software. I’m still a school student, so I haven’t explored digital marketing for my projects yet—our first paid software, VoxSynapse, is still under development, and for now we only have few

Advertising’s Role in Turning Low-Involvement Products into Big Brands 🚀 Low-involvement products (e.g., snacks, FMCG) rely on advertising to build emotional connections, trust, and recall. Here's how 5 Indian brands nailed it: 1. Maggi : Strateg

Imagine a startup that transforms everyday cars into mobile advertising platforms, creating a win-win for car owners, businesses, and the startup itself. This concept leverages vehicle wraps, decals, and digital screens to display dynamic, location-b

Here is a story of indian IT industry Genesis (1970s): 🔸In the early 1970s, multinational companies recognized India’s potential and began expanding their operations into the country. 🔸Tata Consultancy Services (TCS), acting as the sales age

We’re building something fresh — using AI + AR to transform how outdoor ads work in India. It’s tech meets creativity, and we’d love your honest thoughts on it 💡 Imagine a world where every billboard responds to the moment, every wall ad comes to l

Indian Unicorn Start-Ups & Their Advertising Budgets 🚀📢 Here’s how top unicorns are investing in ads (FY24): Swiggy: ₹1,850 CR – 🥇 Highest spender! Zomato: ₹1,432 CR – Hungry for visibility! Paytm: ₹922 CR – Fintech leader! Policybazaar: ₹899