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Harshit Singh Sikarwar

Stealth • 5m

Imagine a startup that transforms everyday cars into mobile advertising platforms, creating a win-win for car owners, businesses, and the startup itself. This concept leverages vehicle wraps, decals, and digital screens to display dynamic, location-based ads. For example, when a car is near an Oyo hotel, an ad for Oyo will appear, showing how far the hotel is, thereby targeting consumers at the right place and time. Car owners earn rewards like free fuel and parking, funded by ad revenue and the sale of anonymized data. This data, which includes traffic patterns, travel behaviors, and consumer preferences, is sold to businesses for market insights and urban planning. By integrating GPS technology, the ads are tailored to the car's location, ensuring maximum relevance and engagement. This approach creates a sustainable ecosystem where mobile advertising boosts brand visibility and local business growth, while offering tangible benefits to car owners.

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